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The Asus ZenBook Flip S: Power in Design, Display & Performance

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The ZenBook Flip S (UX371EA) is ASUS’ latest 2-in-1 ultrabook that can double as a tablet also. The review below highlights the powerful design, great display and impressive performance put together in this new addition to ASUS’ ZenBook laptop portfolio.

The newly launched ZenBook Flip S (UX371EA) by ASUS is a premium-end 2 in 1 ultrabook that can also transform into a full-fledged tablet with a stylus. Despite this unique form factor, the ZenBook Flip S (UX371EA) does not feel bulky. It is, in fact, one of the lightest and most powerful portable computers at the moment.

The ASUS ZenBook Flip S is an extremely well-designed device that comes with a 4K OLED display. Using a Red Copper diamond-cut on a Black Matte finish body, the device has hues of the colour Gold on the hinge, edges around the screen and the chassis. The lid has concentric ring patterns with ASUS logo on the left.

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The lightweight ultrabook, merely 1.2kgs, is very sleek at 14mm thickness and can easily fit in a bag; portable and easy to carry around without worrying about any noticeable weight in the bag.

The laptop features a 360° ErgoLift hinge design which enables the display to be flipped to any position. This allows the ZenBook Flip S (UX371EA) to turn into a 2-in-1 convertible laptop, with a screen that can be swivelled full 360-degree.

Once the display is flipped back, the laptop can be used in different modes, including a tablet with touch and pen support. This can also be used as a simple laptop, placed on a desk or lap while on the go. This feature ensures that there is sufficient airflow for the device’s heat management. Though almost unnoticeable, the design also lifts the keyboard a bit to raise the typing position. Asus has tested the hinge for over 20,000 open/close cycles to clear any doubt around durability.

Asus ZenBook Flip S (UX371EA) comes with an edge-to-edge keyboard design. It is backlit to ensure smooth typing even in dark environments. The keys are well-spaced and do not squeeze. The keypad is integrated into the touchpad with NumberPad 2.0, an LED-illuminated numeric keypad. The touchpad functions smoothly and is glass covered for added protection. Brightness regulator and a calculator that pops-up with a simple touch and gestures are smart controls available on the touchpad.

Considering its slim form factor, Flip S (UX371EA) also offers a lot of connectivity options, two Thunderbolt 4 USB Type-C port, one USB 3.2 Gen 1 Type-A port and a standard HDMI port. The ports offer “ultrafast speeds” and also support USB-C Power Delivery. The notebook also gets support for connecting external 4K UHD displays and provide up to 40 Gbps data-transfer speeds for high-performance peripherals. On the right edge is the power button while the LED indicator is placed on the left edge. The laptop comes with USB Type-C to 3.5mm dongle for those who want to use a 3.5mm audio device with the device.

As for the display, the ASUS ZenBook Flip S features a 13.3-inch 4K OLED touchscreen with support for a high resolution of 3840 x 2160 pixels. The display offers high colour reproduction with 100 per cent DCI-P3 colour gamut coverage. This OLED panel is calibrated to accurately reproduce colours in a 3D colour volume – ensuring that the panel covers 100 per cent DCI-P3 colour gamut regardless of the brightness level. Also, the panel features a high 1,000,000:1 contrast ratio and is certified to supports up to 500 nits of brightness and 0.0005 nits of deep black levels for an immersive viewing experience.

Content, both videos and images on this 4k resolution screen are sharp and rich. Viewing angles are fine and the screen is bright enough to use even in the broad daylight. For movies and game lovers, when it comes to the display, size and quality of the panel, the ASUS ZenBook Flip S emerges as an ideal choice with decent viewing angles.

The hardware inside the ZenBook Flip S is also equally impressive. This new laptop packs within its sleek frame the latest 11th Generation Intel Core Tiger Lake processors – i7-1165G7 CPU. If purchased for general use, the Flip S (UX371EA) processor can handle pretty much anything you throw at it. For gamers, it can handle most e-sports and AAA titles decently well.

The processor comes paired with Intel Iris X integrated graphics and can deliver up to 20 per cent higher computing performance than previous generation laptops. There is also a 1TB PCIe 3.0 NVMe SSD on-board, as well as a Gen 3 PCIe X4 storage for a fast read, write speed and load time. The Flip S also packs an ultrafast PCIe 3.0 x4 SSD, up to 16GB of 4266MHz LPDDR4X RAM and hardware for Wi-Fi 6 (802.11ax) connectivity. It functions without any lag even with multiple tabs opened.

The ultrabook ZenBook Flip S (UX371EA) offers a 67Wh battery power pack which is rated to provide up to 10 hours, with a minimum runtime of around 6-7 hours, usage on a single charge. It supports fast charging and can charge to full capacity in an hour, using the supplied charger. It comes with a 65watt fast charge adapter which charges the battery up to 70 per cent in 50 minutes. The laptop comes with USB Type-C Easy Charge support which means it can be used with any standard USB Type-C chargers with a range of 5V-20V.

ASUS ZenBook Flip S (UX371EA) runs on Windows 10 Home. Its touch screen has a 0.2 ms response time and it comes with TUV Rheinland certification for low blue light and flicker-free visuals. This is to ensure less strain on the eyes even after long hours of use.

Sound output levels are loud enough despite the speaker being placed at the bottom side. The laptop comes with Harman Audio certified audio system which delivers rich sounds. ASUS ZenBook Flip S (UX371EA) is equipped with AI-noise cancelling mic which will come in handy during video calls and meetings. There is also an in-built fan to dissipate excess heating.

The ASUS ZenBook Flip S is, undoubtedly, a delightful machine that looks as good as it works. It is packed with more power and primed for work on the go as well as casual gaming. It is definitely among the top picks. The powerful design, great display and impressive performance justify the price tag.

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ASUS Unveils Zenbook 14X OLED and Zenbook 17-Fold for Nigerian Market  

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Leading multinational computer and electronics company, ASUS, has said it will continue to defend its proud tradition of creating innovative technologies for everyone to enjoy, as it introduces to the market, ASUS Zenbook 14X OLED (UX3402) and Zenbook 17-Fold (UX9702) respectively. 

The country manager for ASUS English speaking Africa, Simplice Zaongo, who made this known during the maiden ASUS media gathering event held at Ikeja, Lagos, said that ASUS brand, its accomplishments and its latest technologies draws on the feedbacks from its consumers. 

He introduced the ASUS Zenbook 14X OLED (UX3402) and Zenbook 17-Fold (UX9702) to the media, saying the incredible journey with worldwide achievements of ASUS has earned a total of 57,156 awards from some of the world’s most prestigious international organizations and media groups. 

‘’Each award is a testament to our relentless quest to create solutions designed for the benefit of everyone,’’ Simplice said adding that besides being the number one consumer notebook brand in Asia-Pacific and East Europe, ASUS gaming notebooks account for the highest market share, 

Marketing manager, ASUS Nigeria, Adeola Odeleye, disclosed that “ASUS is driven by innovation and passionate about technology. We dream, dare, and strive to create an effortless and joyful digital life for everyone. We’re always in search of incredible ideas and experiences, and we aspire to deliver the incredible in everything we do.”

ASUS currently has three distributors in Nigeria namely Coscharis Technologies, Mitsumi Distribution and TD Africa. There are five service centres in Lagos, Abuja, Port Harcourt, and Enugu.

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Mobile Camera Trends 2022 Shared By Four Global Experts

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Leading industry research analysts along with global experts in the field of optical imaging technology have shed light on what the smartphone industry can expect in 2022 with respect to mobile cameras, during a webinar titled “Global Mobile Camera Trends 2022: Innovation Talk”.

Discussions focused on how camera systems are evolving, and how they have become critical for OEMs as consumers place increasing importance on image capture. Innovations such as the combination of quality image sensors and advanced software algorithms, light sensitivity, image and video stabilization, and continuous lossless zoom have been highlighted by these industry players as Mobile camera trends to continue in the coming year.

The webinar was organized by leading technology research firm Counterpoint, and included were guest speakers from TECNO, a global smartphone brand focusing on rapid-growth in emerging markets, Samsung Electronics, a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, and DXOMARK, an internationally renowned testing agency specializing in cameras, audio, displays, and batteries for consumer electronics.

Hosted by Counterpoint Research’s Peter Richardson, VP of Research, speakers Tarun Pathak, Hervé Macudzinski, Pan Xuebao, and Jimmy Hsu shared their insights on camera innovation, market trends, and the latest developments in imaging technology.

Tarun Pathak, research director for smartphones at Counterpoint, highlighted that burgeoning mid-end smartphones across both developed and emerging markets like Africa, Latin America and India will help form factors of quad-cameras and above to dominate. Mr. Pathak also sees “the combination of quality image sensors and advanced software algorithms allowing brands to deliver great imaging experiences across all smartphone price points.”

DXOMARK’s Hervé Macudzinski, Image Science Director and Product Owner of DXOMARK observed that smartphones today help bring DSLR capture quality and pro photographer’s skills into the hands of consumers. Further, he sees low-light imaging as a priority for devices in the highly competitive $400-$600 price bands – where significant improvements can be made.

Samsung Electronics’ VP and Head of R&D, Pan Xuebao, believes “We’re close to the point where smartphone brands can now deliver DSLR-grade photography in the hands of customers.” He mentioned Samsung’s Tetra and Nona technology is bringing great performance across both bright and low light conditions by providing a bigger canvas to capture more light, while allowing smaller pixels for higher definition. Speed is also prioritized, with ISOCELL bringing faster autofocus capabilities.”

Jimmy Hsu, Senior Product Manager of TECNO Image Technology, mentioned that demand for more diverse features and personalization could drive demand for ToF (time of flight) and DVS (dynamic vision sensor), which would help smartphone cameras rival and outperform specialized cameras. TECNO already focuses on personalization, with advances in dark complexion imaging aimed at users across key markets in Africa, India and other regions, with Hsu highlighting recent achievements and breakthroughs regarding light sensitivity, image and video stabilization, zoom and high-resolution – powered by technologies such as RGBW and G+P, Sensor Shift and telescopic lenses. He promised some of these new technologies are slated for TECNO’s new products in 2022. Hsu also emphasized that “TECNO always aims to provide an excellent photo and video experience through constant innovation and a deep understanding of consumers’ needs.”

Media representatives and industry players from Africa, Southeast Asia, Europe, and the US also participated in the webinar, sharing their questions with the speakers on topics that interest tech-savvy mobile users and photo enthusiasts globally.

The webinar highlighted future mobile camera imaging technology trends and set expectations of the application of these imaging technologies for global markets and consumers, paving the way for further long-term smartphone imaging developments.

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MEA Personal Computing Devices Market to Decline 8.3% in Q4

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The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations and tablets, is expected to suffer a year-on-year decline in shipments of 8.3% in shipments for the final quarter of 2021, according to industry analysis conducted by International Data Corporation (IDC).

The global technology research and consulting firm’s latest Quarterly PCD Tracker shows that a total of 5.6 million units will be shipped across the region in Q4 2021.

“The primary reason for the year-on-year decline is the strong performance seen in some key markets during the corresponding quarter of 2020,” says Fouad Charakla, IDC’s senior research manager for client devices in the Middle East, Turkey, and Africa. “The final quarter of last year saw a number of massive education deals and a spike in consumer device shipments, neither of which were repeated in Q4 2021.

 Additionally, the depreciation of the Turkish lira to historic lows against the U.S. dollar, making PCDs even more expensive for end users in the country, has caused a further slowdown of shipments into Turkey, which is one of the region’s major PCD markets.

“A supply shortage of integrated circuits has had a negative impact on PCD shipments for Q4 2021, and this shortage is expected to persist for at least three more quarters. With vendors prioritizing commercial shipments for better profitability, consumer shipments are expected to bear the brunt of this supply shortage. From a product category perspective, desktop and notebook shipments combined will record a gentle year-on-year increase for Q4 2021, while tablet shipments will decline dramatically.”

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