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Truecaller Launches Smart SMS Feature in Africa

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Truecaller, the world’s most trusted and accurate Caller ID and telephone search engine, is rolling out a new feature to further augment the user experience. The new feature Smart SMS has been introduced based on user feedback and is designed to cater to the evolving needs of our consumers. It offers a host of new services to make day-to-day communication a lot more convenient.

Smart SMS is powered by state-of-the-art machine learning models that adapt based on the feedback you give it. It supports users with important messages from banks, billers, travel companies, delivery companies and so much more.

Smart SMS also helps users stay protected from spam and fraud. Only the essential information within an SMS is highlighted and all SMS messages are categorised and easily accessible. From keeping track of your expenses to last minute changes to your travel, Smart SMS is the future of SMS that will make life a whole lot easier.

Commenting on the new addition, Zakaria Abdulkadir Hersi, Director of Business Development & Partnerships Africa at Truecaller said: “Roughly 80% of SMSes one receives daily are from businesses, disengaging users from important/useful messages. To combat that, SMS apps need to become smarter by filtering out spam and categorising useful information. At Truecaller, we constantly strive to offer the best user experience by adding unique features that fit in with our core mission: to make communication safer and more efficient for everyone. Truecaller has evolved into a powerful communication hub and for the people who wish to use the app to its fullest, we want to streamline the experience as much as possible for an efficient calling and messaging experience for our end user.”

Truecaller uses the same powerful algorithms used to identify spam callers in SMS as well. The SMS intelligence is built into the app itself and it can work offline – nothing leaves your device, including all OTPs, bank SMSes and financial information. The feature also offers a Smart Inbox that identifies unknown SMS sender numbers and SMS sender IDs are resolved to business names with logos.

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Apps

AppsFlyer Unveils Measurement, Analytics and Data Clean Room Support for ChatGPT Plugins

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AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the customer journeys and performance of their ChatGPT plugins across all platforms – including mobile app, CTV and web, as well as across all paid, social and organic traffic sources such as Meta, Google, and Apple.

In March 2023, OpenAI announced ChatGPT plugins, allowing its users to interact with other services through ChatGPT’s interface. With the plugins, ChatGPT users can query services like Expedia, FiscalNote, Instacart, KAYAK, Klarna, and Shopify to get real-time, actionable answers from these data sources without leaving OpenAI’s platform. 

ChatGPT plugins have opened up a new world of consumer interactions and revenue opportunities. However, without cookies and device identifiers, analytics and measurement are impossible with current tools. AppsFlyer’s privacy-preserving measurement and analytics support for ChatGPT solves this challenge by providing brands and marketers with analytics and actionable insights into their customers’ interactions and performance of their plugins, together with their marketing activity across all traditional digital platforms and traffic sources. 


“ChatGPT plugins present a revolutionary opportunity for brands and consumers to connect, in addition to interactions on web and mobile apps,” said Oren Kaniel, CEO and Co-founder, AppsFlyer. “As an industry, we have an opportunity to architect this new world in a responsible way, by maximizing both customer value, experience and privacy. This new world is not bound to the status quo and building blocks like cookies and device identifiers. I am thrilled to take part in this revolution, not only because we have been building privacy-preserving tech for a cookieless environment for the last 10 years, but mainly because it is perfectly aligned with our vision for a better and safer digital experience.”

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IT and Telecomms

NCC-CSIRT Issues Advisories to protect Nigerians against Threat Actors  

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The Nigerian Communications Commission’s Computer Security Incident Response Team (NCC-CSIRT), in line with its mandate, has rolled out some advisories in the first few weeks of the year 2023 as cyber threat actors continue to devise means of compromising their targets.

The latest of such advisories urged users to be mindful after attackers use Microsoft OneNote attachments in phishing emails that infect victims with remote access malware, which may allow hackers to remotely access vital information on victims’ devices.

The Team advised users not open files from people they do not know, not to click ‘OK’ and immediately exit the application if they receive a warning that opening an attachment or link can damage their computer or files and to promptly share an unknown email they believe to be genuine with a security or Windows administrator to assist in determining whether the file is secure.

It had recently advised people not to open attachments in suspicious emails and to only purchase or download applications from official websites in response to the discovery of phishing malware that can gain unauthorized access to sensitive user data and download further malware.

The team reported that cybersecurity analysts at ASEC (South Korea’s cybersecurity emergency response centre), discovered a NetSupport RAT malware being distributed by threat actors from a phishing website disguised as a popular Pokemon card game.  

The malware is a remote access tool that easily controls its victims’ Personal Computers and may allow the attackers to remotely control the compromised computer’s mouse and keyboard, access the system’s file management and history and even execute commands allowing them to install additional malware.  

According to the researcher, the CRAFTED website that spread the malware is still online. It claims to be home to a new NFT card game built around the Pokemon franchise, offering users strategic fun together with NFT investment profits.  

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Software

NCC Advises Zoom Users to Update Software After Vulnerabilities Found

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The Nigerian Communications Commission’s Computer Security Incident Response Team (NCC-CSIRT) has advised users of videotelephony platform, Zoom, to install the latest update of the software from its publisher’s official website following the discovery of vulnerabilities that allows a remote attacker to exploit the app. 

In advisory issued on Wednesday, NCC-CSIRT reported that the Indian Computer Emergency Response Team (CERT-In) found several flaws in Zoom product. The videotelephony platform became popular for virtual meetings in the wake of the COVID-19 Pandemic with more than 300 million daily users. 

According to the NCC-CSIRT advisory, “A remote attacker could exploit the vulnerabilities to circumvent implemented security measures and cause a denial of service on the targeted machine.”  

It noted that “These vulnerabilities exist owing to incorrect access control implementation in Zoom On-Premises Meeting Connector MMR prior to version 4.8.20220815.130. A remote attacker could exploit these flaws to join a meeting they were not permitted to attend without being seen by the other attendees. They can also access audio and video feeds from meetings they were not permitted to attend, as well as interrupt other sessions.” 

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