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9mobile Tasks On Tech Adoption, Entrepreneurship, Innovation

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9mobile Tasks On Tech Adoption Entrepreneurship Innovation, SiliconNigeria

9mobile has restated its support for youth entrepreneurship and innovation, urging Nigerian youths to take advantage of the incredible opportunities that technology offer to optimize their businesses and professional endeavours.

The telecom company stated this during a virtual session, titled “Driving Youth Innovation in Business through Technology”, organized by 9mobile to mark this year’s International Youth Day recently.

The session which was facilitated on Instagramlive by popular business coach, Tricia Olufemi-Olumide (Tricia Biz) and social entrepreneur, Olusola Amusan, attracted several young participants who joined in to learn more on how they can leverage technology and innovation to drive business efficiency.

Defining innovation, Tricia Biz noted that innovation doesn’t necessarily mean inventing something new or that has never been done before, but simply about improvement. ‘It is improving your current business to achieve your goals & objectives, grow your income, reach more people and impact more people.’

While speaking further on business model and process innovation, Tricia encouraged businesses to consider and explore the subscription-based market model which has tripled in recent times. “There is no better way to grow your business than to take advantage of the subscription market to get your product on repeat order. The subscription market has grown tremendously especially with Covid 19.  Just finding an innovative way to make your existing customers to become paying subscribers can make that difference in your numbers,” she said.

On his part, Olusola Amusan noted that with digitalization and globalization, the economic impact of technology and innovation is compelling and huge for the youths and entrepreneurs. He stated, “As a business owner you must constantly familiarize yourself with emerging technologies to stay relevant with time. In addition, you must then educate your team to achieve better workplace collaboration.”

Speaking on the purpose of the session, the executive director, Regulatory and Corporate Affairs, 9mobile, Mr. Abdulrahman Ado noted that the discussions tied into the global theme for this year’s international youth day celebration, “Transforming Food Systems: Youth Innovation for Human and Planetary Health” which highlights the very strategic and important roles youths play in the general context of the global economy for growth and sustainability.

“There is a remarkable increase in the number of young entrepreneurs springing up on a daily basis in the business space, this for us is a welcome development and must be encouraged with all the necessary infrastructure needed technologically speaking. Youths must therefore not hesitate to embrace innovative technology for their respective businesses to succeed,” Ado stated.

The international youth day is celebrated annually on 12th August to highlight youth-impacting issues to the international community and to celebrate the potentials of young people as active partners in the global society.

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Innovations

9mobile Advocates More Tech Adoption Among Youths

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9mobile Advocates More Tech Adoption Among Youths, SiliconNigeria

Nigeria’s youth-friendly telecommunications company, 9mobile has restated its support for youth entrepreneurship and innovation, urging Nigerian youths to take advantage of the incredible opportunities that technology offer to optimize their businesses and professional endeavors.

The telecom company stated this during a virtual session, titled “Driving Youth Innovation in Business through Technology”, organized by 9mobile to mark this year’s International Youth Day.

The session which was facilitated on Instagramlive by popular business coach, Tricia Olufemi-Olumide (Tricia Biz) and social entrepreneur, Olusola Amusan, attracted several young participants who joined in to learn more on how they can leverage technology and innovation to drive business efficiency.

Defining innovation, Tricia Biz noted that innovation doesn’t necessarily mean inventing something new or that has never been done before, but simply about improvement. ‘It is improving your current business to achieve your goals & objectives, grow your income, reach more people and impact more people.’

While speaking further on business model and process innovation, Tricia encouraged businesses to consider and explore the subscription-based market model which has tripled in recent times. “There is no better way to grow your business than to take advantage of the subscription market to get your product on repeat order. The subscription market has grown tremendously especially with Covid 19.  Just finding an innovative way to make your existing customers to become paying subscribers can make that difference in your numbers,” she said.

On his part, Olusola Amusan noted that with digitalization and globalization, the economic impact of technology and innovation is compelling and huge for the youths and entrepreneurs. He stated, “As a business owner you must constantly familiarize yourself with emerging technologies to stay relevant with time. In addition, you must then educate your team to achieve better workplace collaboration.”

Speaking on the purpose of the session, the Executive Director, Regulatory and Corporate Affairs, 9mobile, Mr. Abdulrahman Ado noted that the discussions tied into the global theme for this year’s international youth day celebration, “Transforming Food Systems: Youth Innovation for Human and Planetary Health” which highlights the very strategic and important roles youths play in the general context of the global economy for growth and sustainability.

“There is a remarkable increase in the number of young entrepreneurs springing up on a daily basis in the business space, this for us is a welcome development and must be encouraged with all the necessary infrastructure needed technologically speaking. Youths must therefore not hesitate to embrace innovative technology for their respective businesses to succeed,” Ado stated.

The international youth day is celebrated annually on 12th August to highlight youth-impacting issues to the international community and to celebrate the potentials of young people as active partners in the global society.

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Innovations

NITDA, AREAI Collaborate on Digital Innovation for Rural Communities

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NITDA AREAI Collaborate on Digital Innovation for Rural Communities, SiliconNigeria

The National Information Technology Development Agency (NITDA) has made commitment to support and collaboration with Non-Governmental Organisations working within the scope of the Agency’s Strategic Roadmap and Action Plan (SRAP 2021-2024), and that includes Aid for Rural Education and Access Initiative, (AREAI).

Mallam Abdullahi, The Director General of NITDA, made this commitment to the Chief Executive Director of AREAI, Prince Gideon Olarewaju, and some members of the organisation during a courtesy visit to NITDA headquarters in Abuja, Thursday.

Abdullahi disclosed that NITDA recently unveiled its Strategic Roadmap and Action Plan, saying; “The SRAP is designed as a template or map to assist the agency achieve the targeted plans through the execution of the strategic pillars,” he explained. 

While elaborating further, the NITDA boss said; “SRAP is anchored on 7 strategic pillars, namely, Developmental Regulations, Digital Literacy and Skills, Digital Transformation, Digital Innovation and Entrepreneurship, Cyber Security, Emerging Technologies, and the seventh pillar is the promotion of Indigenous Content.”

He further explained that; “with the mandate and expertise from the Aid for Rural Education and Access Initiative, there is an opportunity for Nigerian youth to position itself as a leader in terms of ICT and digital economy and digital literacy with skills and innovation.”

The DG explained that NITDA is particularly passionate about four mentioned areas of collaborate, these are: Digital literacy and skills, where we have a target of 95% digital literacy in Nigeria by 2030. He said during the lockdown of COVID-19 pandemic, NITDA came up with virtual academy with an enrolment of over sixty thousand online students and beneficiaries. 

The Agency is now working to upgrading it to a standard mass open online courses platform like Coursera and Edx.  He said NITDA is hoping that other related institutions will key into this and start providing skills and certificate courses for our citizenry and even beyond the shores of our country.

On Digital Innovation and Entrepreneurship, Abdullahi said NITDA is already coming up with something new that will impact knowledge to the rural communities. Thirdly, he said, is the Local Content development of which the National Center for Artificial Intelligence and Robotics is one of the centers set up as an intervention center to develop local content and upgrade the skills of our citizen. 

He encouraged the AREAI to take advantage of this facility to identify talents and develop ideas in their areas of interest that will impact on the girl child education’s digital literacy and skills. He said it is a platform that the Agency has adopted to change the Nigerian trajectory through training and skill empowerment. 

Mallam Abdullahi is quite optimistic that the two agencies partnership will uplift the actualisation of their similar mandates such as indigenous investors and innovation programs among others. He later advised on the constitution of forum for discussions between NITDA and AREAI to come up with working tools to develop the idea into practicable reality.

Earlier, the Chief Executive Director of Aid for Rural Education and Access Initiative commended the NITDA for the opportunity to showcase their talent most especially in Digi-learn which is one of the smartest ways of impacting knowledge to the rural communities. He hopes that the collaboration with NITDA will be a huge advantage to AREAI in harnessing potentials and expertise in bringing more innovation to the Rural communities in digital ways.

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MTN Nigeria, OTM Target 65m Subscribers With Telco-driven Mobile Advertising

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MTN Nigeria OTM Target 65m Subscribers With Telco-driven Mobile Advertising, SiliconNigeria

Out There Media (OTM), a global leader in mobile advertising and data monetization, today announced that it has successfully launched its proprietary mobile advertising technology Mobucks™ with leading mobile operator, MTN Nigeria.

OTM’s technology, combined with its network of brands and brand agencies, will strengthen the mobile operator’s digital advertising strategy, driving advertiser interaction and engagement with its 65 million subscribers, nearly two times the reach of Facebook in Nigeria.

Several brand partners have already launched mobile campaigns via Mobucks™ platform, including First Bank Nigeria, BETKing, CARS45, Oraimo, Smoov Chapman, Old Mutual, FordFoundation, Tangerine and Wella Health. The initial campaigns have already seen impressive results; for example, the campaign for First Bank Nigeria insurance products achieved an average Click Through Rate of (CTR) of 7%, with CTR reaching up to 12% in some instances. This is a whopping 70 to 120 times better than industry benchmarks on digital advertising. Other launch partners include some of the country’s leading media agencies, such as Media Fuse, PHD Nigeria, and Starcom Media Perspective.

“As a part of our Good Together ethos, we are always on the lookout for innovative ways for Nigerians to stay connected with the people and brands they love,” said Srinivas Rao, Chief Digital Officer (CDO) at MTN Nigeria. “We recognise how powerful reach can be—and with that reach, how important it is to have the right partner and technology that would allow us to deliver the best campaigns. When it comes to mobile advertising and data monetization, OTM’s technology and services provide the perfect solution to help us drive a digital revolution in the country.”

OTM’s Mobucks™ technology enables MTN Nigeria to bring subscribers targeted, interactive messaging, rich media experiences, and programmatic advertising campaigns from its chosen brand and agency partners. OTM’s access to MTN’s first-party deterministic telco data allows the Mobucks™ technology to combine precise targeting and personalization with reach, to enable “micro-targeting at scale” for its brand clients.

“With the pandemic and its aftermath, it has been a challenging time for brands and subscribers alike; it’s important that we take the right steps to stay connected and keep moving forward,” said Lynda Saint-Nwafor, the Chief Enterprise Business Officer (CEBO) at MTN Nigeria. “Our partnership with OTM will keep Nigerians connected and engaged with their favourite brands. We are truly excited to bring the very best of mobile advertising to both parties – our subscribers and brand partners.”

“Reach combined with targeting is always a key challenge for brands and advertisers when trying to engage their audiences,” said Donald Mokgale, CEO Sub-Saharan Africa at OTM. “That’s why mobile operators prove to be such powerful partners for us to enable our brand and agency clients as well as small businesses to use mobile advertising to boost their reach and deliver targeted campaigns to the right audiences, at the right time, via our Mobucks™ platform. The results from the initial campaigns that we have run here in Nigeria speak for themselves and prove that consumers are whole-heartedly embracing this form of targeted brand engagement. We are extremely excited to be working with MTN Nigeria as our first mobile operator partner in Nigeria and to be at the forefront of the digital revolution in the country.”

The launch in Nigeria is part of OTM’s Mobucks™ technology roll out across the African continent.

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