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YouTube Music Supports Two Nigerian Organisations To Boost Creative Eeconomy

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YouTube Music has reaffirmed its commitment to supporting African creative voices by providing financial grants, capacity development training and advisory to two organisations that nurture African creative talent and export it.

In keeping with YouTube Music’s commitment to the development of the African creative industry, Briteswan and iManage Africa Entertainment Limited will receive support to help them scale up their initiatives to develop music creatives on the continent.

This move is set to directly impact an estimated 300 participants in initiatives led by these organisations. Briteswan’s ‘The Audiogirl initiative’ seeks to economically empower women by closing the gender gap in the music creation segment 

iManage Africa Entertainment Limited’s ‘Music Business Academy for Africa (MBA)’, is an initiative dedicated to developing a more informed and empowered workforce for the African music and entertainment industry.

“We are committed to exporting African music to listeners across the world and want to continue to play our part in the development of the continent’s rapidly growing creative economy especially with respect to music”, says Addy Awofisayo, YouTube’s Head of Music, Sub-Saharan Africa.

Access to the internet has opened up opportunities for African creatives to display their talents to a global audience, thereby, creating jobs that can boost national economies. 

In Nigeria, the creative industry accounted for roughly 730 billion Naira (roughly 1.8 billion dollars) of Nigeria’s GDP in 2020. Through this initiative, YouTube will enable the two organisations to scale their ongoing work to help more young African creatives learn and acquire the skills to improve their craft, and export their music to the world.

“The rise of Nigeria’s globally celebrated musical artists points to the opportunities that exist in the creative economy. As we work towards the post-Covid 19 recovery of industries, it is important to be intentional about unearthing brimming talent and potential among creatives – many of whom are young people. YouTube Music’s dedication to the growth of music creatives in the region is well-timed and commended”, says Sunday Dare, Nigeria’s Minister of Youths and Sports Development. 

Over the past few years, YouTube has helped spotlight African culture and export it to global audiences. Burna Boy who won the Grammy’s Global Music Award in 2021  with his album, ‘Twice as Tall’ and who  has now been nominated for the third time for a Grammy Award, was spotlighted by YouTube as an Artist on the Rise in 2018.

In 2019, YouTube announced an initiative to support Nigerian artists in collaboration with Mr Eazi’s empawa Africa to support 10 local artists to develop their craft. Tems and Bella Shmurda were also selected to be part of YouTube Music’s international artist development program, Foundry  in 2020 and 2021 respectively. 

YouTube Music also deepened investments in Black communitiesby opening applications to the #YouTubeBlack Voices Music Class of 2022, aimed at enabling Black artists, songwriters and producers worldwide to commercialise their workEight African artists, songwriters and producers were admitted to the #YouTubeBlack Voices Music Class of 2022

“We see the support given to the two Nigerian pan-African organizations as a partnership for the advancement of music creatives in Africa who in-turn will be key players that contribute positively towards the emerging creative sector in the continent”, Awofisayo concludes.

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APPON Honours Danbatta For e-Procurement Delivery

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The Association of Public Procurement Practitioners of Nigeria (APPON) has conferred the Executive Vice Chairman and Chief Executive Officer of the Nigerian Communications Commission (NCC), Prof. Umar Danbatta, with the “Excellent Service Delivery and Accountability Award”.

The award was in recognition of Danbatta’s outstanding performance and contribution to the canons of the public procurement profession in Nigeria by ensuring that the NCC complies strictly with the provisions of the Public Procurement Act (PPA) 2007.

He received the award at the 3rd Annual National Conference and Awards Ceremony organized by the APPON in Lagos recently.

Danbatta was adjudged to have led an NCC that is transparent and open and compliant with the provisions of public procurement as enshrined in applicable laws of the land.

In his remark, APPON National President, Akparawa Kanico, congratulated the EVC for his remarkable leadership and ability to inspire everyone around him towards ensuring effective procurement process in the Commission.

He stated that the leadership finesse and administrative prowess of Danbatta have reflected in the impressive growth that the telecoms sector has witnessed in being an enabler of growth in other sectors of the economy and the national economy as a whole.

Responding, the Danbatta appreciated the organisers of the Awards for the recognition while describing it as ‘a great motivation to him and the Commission to be more transparent, open and process-driven in its procurement activities.’

Meanwhile, speaking on the topic: “Implementation of e-procurement in Nigeria: Prospects and Challenges” at the event, Danbatta said broadband connectivity, being driven by the Federal Government, through the Commission, will enhance electronic procurement (e-procurement) that will ensure greater accountability and transparency in governance process in Nigeria.

He stressed that e-procurement was the way to go and that the Commission will continue to create the enabling environment required for e-procurement to thrive through NCC’s dedicated commitment to driving the attainment of ubiquitous broadband connectivity across Nigeria. 

Danbatta said Nigeria’s investment in broadband infrastructure is yielding substantial benefits for the country’s e-procurement sector, revolutionizing the way businesses engage in procurement processes, especially Government-to-Business (G2B) and other e-government activities.

“With the new administration in the country making broadband connectivity an outstanding pillar in its policy thrust, the Commission would continue to focus on improving broadband infrastructure to change the landscape of procurement governance, and help to unlock new possibilities for businesses and public institutions. 

“With improved Internet connectivity, businesses across the country now have faster and more reliable access to e-procurement platforms, enabling them submit proposals, monitor tender opportunities in real time, and participate in online bidding process,” he said.

At the event, two members of staff of the Commission were inducted as APPON Fellows. They are Adejoke Atte, NCC’s Head of Procurement Department and a Principal Manager in the department, Bernard Kwembeh.

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Innovations

MTN Nigeria Invests Over N100m on 2nd Edition of Media Innovation Programme 

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The second edition of the MTN Media Innovation Programme commenced on May 15, 2023. MTN Nigeria is investing over 100 million Naira in this second edition of the programme, which is aimed at building the capacity of media practitioners in Nigeria.

The investment fulfils the organisation’s commitment to impacting the Nigerian media industry through intensive training that opens the participants to knowledge about media convergence, technology, and the future of combining outstanding reporting with media technology. 

The MTN Media Innovation Programme is a fully funded six-month Fellowship for 20 fellows executed by the School of Media and Communication, Pan-Atlantic University. The programme will also include a study trip to the University of Witwatersrand South Africa, a visit to the MTN Innovation Centre, amongst other engagements.

Speaking to the process that led to the conceptualisation of the intervention, Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo said, “When MTN commemorated its 20th milestone in Nigeria, we had a conversation regarding the challenges facing the media in Nigeria and how we can intervene. We put a paper together, took it to the Board, it was approved, hence we are here today.

“The world is constantly changing, and media practice has been altered with advancements in technology. The modern media practitioner needs to remain innovative, which is the essence of the MIP. We have seen the impact of the programme among media practitioners and are motivated by the value this cohort will bring to media practice in Nigeria.”

MTN Nigeria is committed to enabling innovation in Nigeria by investing in the necessary infrastructure such as the 5G technology and human resources. At the end of the programme, every MIP fellow will experience improved knowledge of the telecommunications industry in Nigeria and how it ties to media innovation. This will help the practitioners understand and interrogate telecommunication industry trends when necessary. The programme will also enhance the quality of writing and reporting within the industry to ensure they are at the forefront of global reportage of technological trends. 

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Enterprise

Andela Rwanda Launches Apprenticeship Program to Connect Africa’s Top Organizations with Talent

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Andela, the global network for remote technical talent, has announced the launch of the Andela Rwanda Apprenticeship Program, a 12-week program that aims to introduce global organizations to the vast potential of up-and-coming Rwandese tech talent.

The apprenticeship program offers companies the chance to build their team with graduate apprentices from the Andela Technical Leadership Program (ATLP). The ATLP is Andela Rwanda’s signature accelerator program, in partnership with the country’s Ministry of ICT and Innovation,  empowering Rwandese nationals with the prerequisite software engineering they need to be future tech leaders. 

The ATLP simulates a real-world technology product setup, where participants learn to work within a team to build web applications with best practices based on Javascript and its associated frameworks. The program has so far successfully trained 380 junior engineers from across ten different African countries, with over 70% of the graduates from the ATLP currently employed. There are currently 150 additional learners in the program. 

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