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DStv Emerges Most Admired African Brand In Nigeria

Leading pay-TV entertainment company, DStv recently emerged as the Most Admired Media Brand in Africa and the Most Admired African Brand in Nigeria following a continent-wide survey by Brand Africa.

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Leading pay-TV entertainment company, DStv recently emerged as the Most Admired Media Brand in Africa and the Most Admired African Brand in Nigeria following a continent-wide survey by Brand Africa.

The Brand Africa’s top 100 Most Admired Brands in Africa, established 10 years ago, is a consumer-led survey which seeks to establish brand preferences across Africa. 

In the Most Admired Media Brand in Africa category, DStv, Channels Television and Nigerian Television Authority (NTA) took the lead respectively while in the Most Admired African Brands in Nigeria brand category Dangote, MTN and DStv took the lead respectively. 

The MultiChoice-owned brand has become highly revered in Nigeria for providing its audience with quality content which includes an array of shows on Africa Magic, the Big Brother Naija (BBNaija), Africa Magic Viewers’ Choice Award (AMVCA), MultiChoice Talent Factory, live football matches and other sporting activities.  According to an inside source, the driving force for Multichoice is putting the customer first and constantly listening to customers’ feedback. This attention to customer needs and feedback is no doubt why DStv has continuously provided its audience with content that resonates with them. 

Speaking on the recognition, Chief Customer Officer, Martin Manutho said, “We believe that as Africans, we have what it takes to take our brands to the next level and even compete favourably with global brands. It is what drives us at MultiChoice to continuously create and enhance our platforms to showcase these excellent African brands”. 

Apart from dishing out exciting content and telling African stories, MultiChoice has also played a massive role in shaping Nigerian pop culture. Nigerian pop culture is impressively pervasive, influencing the rest of Africa and is now spreading across the world. According to a recent PwC report, Nigeria’s entertainment and media industry will cross the $10 billion dollar mark by 2023. As Africa’s leading storytellers,  is well-positioned to empower Nigerian creatives to tell these stories in the best possible way, and to reach as many people as possible, across the continent and beyond. 

Over the years, the brand consistently leveraged Corporate Social Responsibility (CSR) activities to connect with the market and enrich lives. In 2014, MultiChoice commenced the GOtv Boxing Night in a move to remedy the protracted decline of professional boxing in Nigeria. Boxing as at that time had slipped out of reckoning because of poor funding and squalid organisation. Since its inception, the GOtv Boxing Night has revived the sport by providing a recognized platform for amateur boxers in the country. 

Recently, MultiChoice also partnered with One Africa Global Foundation to organize the Hope for Africa Benefit Concert. The concert was put together to raise funds for medical practitioners and support the fight against the COVID-19 pandemic in Africa.  It would be recalled that in April, MultiChoice announced a commitment of N1.2 billion to support Nigeria in fighting the pandemic and also opened its Free-to-Air stations so that subscribers can watch even when their subscription ends.

With a customer-first approach, MultiChoice is well positioned to continue to keep its customers and stakeholder happy.

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Schneider Electric Targets 900m Africans With Sustainable Energy Solutions

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Schneider Electric said it is targeting 900 million Africans including 95 million Nigerians with universal access to sustainable energy solutions in rural communities by fostering a greener and more resilient future.

The global energy provider said it is committed to providing access to clean electricity to 50 million by 2025, and 100 million by 2030. To date, 46.5 million people have already benefited from Schneider’s energy access solutions.

The country president, Schneider Electric West Africa, Ajibola Akindele, speaking at the Energy Access Investment Forum (EAIF) conference, held in Lagos, recently, said they have a wide range of Access to Energy solutions suitable for electrifying small homes and micro-enterprises, fundamental public services, up to villages and communities.

“Our mission is to be a global digital partner for sustainability and efficiency, empowering all to make the most of our energy resources, bridge progress and sustainability for all. At Schneider Electric, we call this Life is On,” he said.

Director MEAS, Access to Energy, Schneider Electric, Thomas Bonicel, speaking on Schneider Electric’s Access to Energy (A2E) program, emphasized the program’s mission to empower communities through clean and reliable energy access including training & entrepreneurship programs, social & inclusive business, and investment funds.

“There are over 700 million people across the world without access to energy, 600 million in Africa and 95 million in Nigeria; at Schneider Electric, we have decided to deploy our Access to Energy solutions in Nigeria.

“Our major KPI is the impact measured by the quantity of connected people and with Villaya Flex, our latest innovation, we are ready to support independent electricity access and renewable energy adoption in remote villages and off-grid communities,” he said.

The commercial leader, Microgrid, Schneider Electric, Teina Teibowei, said, Villaya Flex, a packaged, comprehensive microgrid solution, is specifically designed for rural, off-the-grid communities and aims to ensure a dependable and sustainable energy supply to meet daily needs and power productive economic activities in these

Teibowei also noted the Nigerian government and the World Bank’s joint efforts to extend electricity access to rural Nigerian villages, adding that  Schneider Electric’s Villaya Flex microgrid solution is well-positioned to tackle the electrification challenges of these remote communities, potentially serving as a valuable asset for the World Bank’s Nigeria Distributed Access through Renewable Energy Scale-up (DARES) project.

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Africa Region

Mastercard and Payment24 to Boost EMV Adoption in Africa, Others

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Mastercard and Payment24 are extending their engagement across Eastern Europe, Middle East and Africa (EEMEA) to help bolster security and drive innovation within the fleet and fuel payment industry across the region.

The EMV standard, now being implemented in over 80 markets, has dramatically reduced the incidence of counterfeit card fraud associated with magnetic strip cards, saving hundreds of millions in potential losses.

This partnership not only drives innovation in the fleet and fuel payments sector, but also aims to speed up the transition to the secure EMV standard and help fleet operators reduce the risk of fraud associated with magnetic strip fleet cards.

This expanded collaboration extends the geographical reach of a proven solution and delivers modern fleet and fuel payment solutions to banks and fleet card issuers throughout the region. While drivers benefit from a quick, secure, and seamless way to make payments, fleet operators can now monitor driver spending in real-time, set expense limits, and minimize the need for cash.

“By combining Mastercard’s leading payment technology with Payment24’s innovative and proven fuel payments platform, we deliver a solution for the region that enhances security and adds significant value and convenience for customers,” said Clyde Rosanowski, Senior Vice President of Commercial Solutions, EEMEA at Mastercard.

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WATRA Advocates E-Governance and Technology to Boost Jobs for Youths In Nigeria, W/Africa

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WEST Africa Telecommunications Regulators Assembly (WATRA) has advocated greater adoption of e-Governance and concerted effort to expand the digital economy in Nigeria and other countries of West Africa. 

The executive secretary of WATRA, Aliyu Yusuf Aboki stated that this will boost investment and create quality jobs for young people in Nigeria and West Africa. He stated that despite the comparatively low rate of literacy in West Africa, there is a very wide scope for digitizing government services. 

He said he sees the enormous opportunity for e-governance as he travels across the 15 ECOWAS states. He explained that governments at all levels could increase their taxes dramatically by digitizing the identities of taxpayers and tax collection processes. He also emphasized that there is a great opportunity to expand access to education and healthcare through digital tools. 

 WATRA is a regional organisation that has the mandate to promote the adoption and harmonization of regulations that stimulate investment in telecommunications and increase affordable access for citizens.

 The WATRA boss cited the example of India where over 1 billion citizens, including the poorest citizens, could easily receive or make payments using their telephones through a government-supported platform, the Unified Payments Interface (UPI).

 Other government-backed digital schemes in the country enable municipal governments to manage healthcare online and citizens to store and readily access government documents such as tax returns on their phones. 

Aliyu pointed out that the digitalization of government services has transformed the lives of the 273 million Indians who are classified as living in poverty. While noting progress in the adoption of ICT to deliver and manage government services in West Africa, the WATRA boss emphasized the need to scale up existing schemes in the sub-region. 

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