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90% of Customers Consider Counterfeiting a Serious Issue to their Organisation- Survey

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90% of Customers Consider Counterfeiting a Serious Issue to their Organisation- Survey, SiliconNigeria

Findings from a recent HP survey in EMEA found that over 97 per cent of customers see HP’s Customer Delivery Inspections (CDIs) as a valuable service for their business, and 96 per cent feel they protect them from falling victim to fraudsters.

Customer Delivery Inspections, which are a free and effective feature of HP’s Anti-Counterfeit and Fraud (ACF) programme, offer customers a reliable way to confirm the authenticity of their stock.

They involve on-site checks of suspicious large or mid-sized cartridge deliveries in response to reports initiated by HP customers. If dubious deliveries are found, the HP ACF team are proactively alerted, and can follow up with appropriate action. Amid the COVID-19 disruption, HP has also offered photo-based CDIs if circumstances do not allow for an on-site visit.

It was also discovered that 60 per cent of customers planned to take steps to purchase safely in future, directly following with the HP CDI guidance. As a result, 98 per cent of customers surveyed would recommend HP CDIs to other customers.

“At HP, we are incredibly proud of the positive feedback our customers have given in response to our Customer Delivery Inspections,” said Suanne Schoewitz-Franchi, Global Lead of Supplies Anti-Counterfeit and Fraud Programme.

 “Unlike counterfeit goods, HP Originals are designed to meet our strict quality and reliable standards and to deliver superb performance and consistent results. Our high standards go beyond our products. With our survey finding that 91% of surveyed customers believe counterfeits present a risk to their business, it is important that we continue to fight fraudulent activity and ensure our customers have access to a reliable source of information and advice so that they have a peace of mind when buying HP products.

 With this in mind, HP maintains its commitment to protect our customers through our Anti-Counterfeit and Fraud programme, as shown by our quick action to adapt CDIs in response to the COVID-19 outbreak.”

Across EMEA over the last five years, HP has supported local law enforcement authorities to seize around 12.5 million items, including counterfeit cartridges, hardware products, and components.

 Most recently, between October 2019 to March 2020, HP, together with local authorities in Kenya, Nigeria and Tanzania, have successfully obstructed a number of counterfeit trading programmes and removed close to 200,000 illicit products from the African region, including fake HP printer cartridges and components to assemble further counterfeits.

HP is dedicated to empowering channel partners, customers, and enforcement authority representatives with the knowledge to identify fraudulent supplies and protect business.

In EMEA, close to 7,000 stakeholders have attended HP’s dedicate Education and Prevention activities. The company also cooperates closely with local and global law enforcement authorities to detect and dismantle illegal operations that produce counterfeit HP printing components.

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Business Intelligence

Thomson Reuters, Adapt IT to Prioritise Tech Agility in Sub-Saharan Africa

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Thomson Reuters Adapt IT to Prioritise Tech Agility in Sub-Saharan Africa, SiliconNigeria

A newly expanded collaboration between Thomson Reuters, a leading provider of business information services, and Adapt IT, a reputed service provider of leading specialised software and digitally-led business solutions in Sub-Saharan Africa, will enable more businesses across the region gain competitive advantages through the technology solutions both provide.

A newly expanded collaboration between Thomson Reuters, a leading provider of business information services, and Adapt IT, a reputed service provider of leading specialised software and digitally-led business solutions in Sub-Saharan Africa, will enable more businesses across the region gain competitive advantages through the technology solutions both provide.

With economic recovery and growth for the region forecast at 2.7% for 2021 according to the World Bank, the drive for digital transformation across business in multiple industry sectors is accelerating following a year of contraction driven by the COVID-19 pandemic.

The combined capabilities of Thomson Reuters and Adapt IT ensure a broader range of technology implementations, increased operational efficiencies, and enhanced maintenance and service support for existing and new clients in markets across Sub-Saharan Africa.

“In the same way that our clients trust us to empower them with systems and technologies that can scale with their business, our collaboration with Adapt IT will enable us to increase the breadth and depth of our service footprint across this key region,” said Jackie Rhodes, managing director, Asia & Emerging Markets at Thomson Reuters. “The synergies we enjoy in terms of providing best-in-class solutions will benefit our respective clients, ensure a consistent level of quality engagement, and support and deliver a significantly stronger offering.”

Organisations currently leveraging legal, tax, global trade software, regulatory intelligence, and compliance solutions from Thomson Reuters will benefit from the new arrangement with Adapt IT, including access to their business advisory capabilities and established network.

Tiffany Dunsdon, chief commercial officer, Adapt IT, said: “Our alliance with Thomson Reuters means more clients can access more world class technology solutions backed up by local expertise and the deep sector knowledge Adapt IT offers. We’re delighted to be working together to help corporations achieve greater success in an increasingly complex business environment.”


With economic recovery and growth for the region forecast at 2.7% for 2021 according to the World Bank, the drive for digital transformation across business in multiple industry sectors is accelerating following a year of contraction driven by the COVID-19 pandemic.

The combined capabilities of Thomson Reuters and Adapt IT ensure a broader range of technology implementations, increased operational efficiencies, and enhanced maintenance and service support for existing and new clients in markets across Sub-Saharan Africa.

“In the same way that our clients trust us to empower them with systems and technologies that can scale with their business, our collaboration with Adapt IT will enable us to increase the breadth and depth of our service footprint across this key region,” said Jackie Rhodes, managing director, Asia & Emerging Markets at Thomson Reuters. “The synergies we enjoy in terms of providing best-in-class solutions will benefit our respective clients, ensure a consistent level of quality engagement, and support and deliver a significantly stronger offering.”

Organisations currently leveraging legal, tax, global trade software, regulatory intelligence, and compliance solutions from Thomson Reuters will benefit from the new arrangement with Adapt IT, including access to their business advisory capabilities and established network.

Tiffany Dunsdon, chief commercial officer, Adapt IT, said: “Our alliance with Thomson Reuters means more clients can access more world class technology solutions backed up by local expertise and the deep sector knowledge Adapt IT offers. We’re delighted to be working together to help corporations achieve greater success in an increasingly complex business environment.”

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Refinitiv Expands Economic Data Coverage across Africa

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Refinitiv Expands Economic Data Coverage across Africa, SiliconNigeria

Building on its commitment to drive positive change through its data and insights, Refinitiv today announced the expansion of its economic data coverage of Africa.

The new data set allows investment managers, central bankers, economists, and research teams to use Refinitiv Datasteam analytical data for detailed exploration of economic relationships and investment opportunities among data series covering the African continent.

Securing reliable, detailed, timely, locally sourced data has not been easy for economists who have in the past had to use international sources which often can take many months to update and opportunities to monitor the market can be missed. Because Africa is a diverse continent, economists and strategists need more timely access to country-specific data via national sources to create tailored business, policy, trading and investment strategies to meet specific goals.

Africa continues to develop critical infrastructure, telecommunications, digital technology and access to financial services for its 1.3bn people. The World Bank estimates that over 50% of African inhabitants will be under 25 by 2050. This presents substantial opportunities for investors who can spot important trends and make informed decisions based on robust and timely economic data.

Stuart Brown, Group Head of Enterprise Data Solutions, Refinitiv, said: “Africa’s growing, dynamic and fast evolving economies makes it a focal point for financial markets today and in the coming decades. As part of LSEG’s commitment to empowering the global markets with accurate and timely data, we are excited about making these unique datasets available via the Refinitiv Data Platform. Our economic data coverage of Africa will provide our customers with deeper and broader inputs for macroeconomic analyses and enable more effective investment strategies and economic research.”

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Business Intelligence

Infusing Customer Insights into your Business: A Look at CRMs, CDPs, and DMPs

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Infusing Customer Insights into your Business: A Look at CRMs CDPs and DMPs, SiliconNigeria

In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal?

Data management platforms (DMPs), customer relationship management (CRM) systems, and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.

What is a data management platform?

DMPs gather and categorise data from various sources. This information is usually gained from third-party web analytics, such as cookies and IP addresses that track your page visits or even the contents of your shopping cart. Data from a DMP can then be fed into a demand-side platform (DSP) so that companies can serve customers adverts based on their online behaviour.

Legislation regarding user privacy affects how companies can use DMPs. For instance, Europe’s General Data Protection Regulation (GDPR) and South Africa’s Protection of Public Information Act require data to be anonymous and short-lived. Kenya’s Data Protection Act of 2019 was modelled on the principles found in the GDPR, and it gives people whose data is collected many rights, including the right to be informed about what the data is going to be used for, and the right to access this data.

These regulations may make third-party data collection and storage via DMPs much more difficult, and in some cases, illegal. DMPs also don’t provide the same information as standalone analytical tools. They lack a complete view of your customers, which is where CRM and CDP systems become necessary.

What is customer relationship management?

CRM systems aim to improve business relationships by managing interactions with existing and potential customers. They create a simple interface for employees to record basic customer information, such as email, contact numbers, or call conversations, as well as other important details, such as the customer’s buying prospects, contract status, or reasons for a won or lost deal.

CRM systems help businesses learn more about their customers, organise their information, and optimise their interactions. CRM is useful for operations in marketing, sales, and service, as you frequently use past customer data to contact new or returning customers. CRM can serve as an analytical tool to create a sales pipeline for forecasting and improving customer satisfaction. It also helps with creating personalised experiences based on past interactions.

A common drawback of a CRM system, however, is that it often creates a limited view of the customer as it focuses on first-hand interactions and isn’t able to fully integrate data from different touchpoints. Because it also usually relies on manual entry, it can easily become overly complicated, labour-intensive, and difficult to manage effectively. That is where CDPs step in.

What is a customer data platform?

The main problem with customer data is that it is often siloed across different software systems and, while businesses have access to ever-increasing amounts of user data, the core of their business remains digitally unintegrated.

A CDP brings together data from various channels and sources to create a single, unified profile of each individual customer. CDPs work with first-party data, such as a CRM database of existing customers, combining them with second-party data (which is data bought from other companies) and anonymous third-party data (such as those gained by DMPs). This greatly benefits personalisation marketing strategies as it gives a more holistic understanding of known customers while incorporating second- and third-party insights to target prospective customers more effectively.

Businesses should be careful of platforms that have recently changed into CDPs but are, in reality, just CRMs, DMPs, or data warehouses. CDPs do not simply store information or route them between different systems, but they create a central database where information is organised, integrated, and made available to use when it is needed. Bringing all your customer data together is one thing, but you’ll need a trusted CDP if you want to use it well.

A leading CDP provider like www.CM.com (https://bit.ly/2PPSHiy) allows you to segment customer data based on certain criteria. It gives you real-time insights into your customer’s behaviour, so advertising can be personalised and automated with workflows to reach customers via various channels exactly when they’re looking for it. Find out how you can unlock your customer data with www.CM.com’s CDP (https://bit.ly/2PPSHiy).

How they all come together

DMPs, CRMs, and CDPs all come together to create a bigger picture of the customer journey. After DMPs have created new customer leads, CRMs keep track of the on-going relationship while CDPs bring all of this data together to help brands connect and engage with new and existing customers more effectively. Businesses don’t always need to choose one over the other; they all serve valuable roles in understanding your customer and aligning your marketing campaigns with data-driven insights.

As more people take to online activities, the amount of user data being generated will only increase. If businesses want more effective customer engagement and satisfaction, they need to start using that data to its full potential.

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