ROAM Africa (Ringier One Africa Media), the leading digital classifieds group in Sub-Saharan Africa, has today released figures that highlight the current state of the jobs market in Africa, with one standard role attracting 2,417 applications.
Analysing 69,511 jobs listings from January 2019 to August 2020 across 5 African countries (Nigeria, Ghana, Kenya, Tanzania and Uganda), ROAM Africa’s data sheds more light on the challenges facing both job seekers and employers in the African jobs market.
The standard job listing that attracted 2,417 applications was for a Receptionist/Admin Assistant in Kenya while another listing for call centre agents and team leaders attracted 2,283 applicants.
Similar is observed also for other markets: In Ghana, 2,299 people applied for an Administrative Assistant role and 2,265 people in Tanzania applied for a Sales Representative role. In Nigeria, the highest number of applications for a single role was 2,095 and it was for a Sales Representative role.
According to ROAM Africa’s data, Kenya contributed the highest amount of new job listings in 2019 with 33%. Nigeria was in second place with 31% and Uganda was in third place with 17%. However, so far in 2020, Nigeria is leading the way with 40% of new job listings, with Kenya in second place with 28% and Uganda in third place with 13%.
A closer look at ROAM Africa’s data reveals that, apart from Nigeria, there was a drop in overall job listings across all job levels during the last months. However, there was an increase in graduate trainee and ‘no experience’ roles in Nigeria, Tanzania and Ghana from May to July 2020, which offers some hope for new entrants into the jobs market.
Interestingly, recruitment agencies contributed the most roles, with 16% of overall jobs, closely followed by IT and Telecoms with 15% and Advertising media and communications with 12%.
Some candidates have also reported applying for more than 20 jobs a day for multiple months and only getting to the interview stage on a handful of occasions. This is why ROAM Africa’s jobs platforms Jobberman (Ghana and Nigeria) and BrighterMonday (Kenya, Uganda and Tanzania) are focused on matching technology.
The company’s technology helps employers to identify and score the right candidates faster. Suitable candidates are made visible to prospective employers, and helped across the finish line by providing data driven career development tools and training programmes. Job seekers using the platforms can expect to improve their CV, gain interview tips and sign-up for online training courses designed to bridge the gap between education and employment.
Commenting on the data, Clemens Weitz, CEO of ROAM Africa said, “The high ratio of applications per job listing really highlights how challenging the jobs market is for employers and job seekers. Both employers and job seekers are struggling to connect with the right opportunities and more needs to be done to address this. Employers must rethink their hiring strategies and clearly define what they are looking for, based on data and insights. Job seekers must also invest in personal development that will make it easier for them to stand out in such a crowded and competitive market.”
Weitz also added that, “We believe that Africa’s greatest asset is its people and their entrepreneurial spirit. With the expected growth in the continent’s population, we must begin to put structures in place that will make it easier for African businesses to make the most of this resource.”
According to Hilda Kragha, Managing Director of ROAM Africa’s Jobs platforms, “With the current state of the jobs market, Africans cannot afford to continue with the antiquated recruitment processes that are commonplace in many organisations. We must prioritise a digital approach to recruitment, which brings transparency to Africa’s labour market while connecting people to work opportunities that will improve their livelihood. We must also embrace objectivity in the recruitment process by incorporating innovation that makes it easier to fairly and consistently sort for the best candidates. This will ensure that only qualified candidates are applying for roles and employers get an accurate picture of jobseekers’ capabilities. A win-win for both job seekers and employers.”
“Our data highlights both the challenge and opportunity that come with the African jobs market. We must address the challenge of rampant unemployment but also embrace the opportunity to transform how recruitment is done. By doing this, we will not only be addressing the current problems but also future-proofing our businesses and organisations for generations to come.”
Why Cellulant and UBA Expanded Payments in 19 African Countries
Leading Pan-African payments company Cellulant and Africa’s global bank, United Bank for Africa (UBA) Plc, have announced a partnership that will extend payment services for merchants and consumers across 19 key African countries in which UBA operates.
These countries include Nigeria, Ghana, Kenya, Côte d’Ivoire, Zambia, Tanzania, Uganda, Republic of Benin, Burkina Faso, Cameroon, Chad, Congo, the Democratic Republic of Congo, Gabon, Guinea, Liberia, Mozambique, Sierra Leone and Senegal.
This network represents one of the primary tools in bringing together Africa’s fragmented payments ecosystem, ensuring Cellulant’s Payment Gateway, Tingg, is available to a vast number of merchants and consumers in each of these markets.
Already over $15 billion in gross value payments are processed by Cellulant across the shared markets – and this partnership has the scope to expand the numbers significantly.
“We are delighted to welcome the United Bank for Africa as a new banking partner,” says Akshay Grover, Group CEO at Cellulant. “As the payments landscape in Africa continues to evolve, we believe that FinTech’s and banks need to have a deeper collaboration in expanding opportunities that will help ease payments & collections for businesses and their consumers across all sectors of the economy.”
“The partnership with UBA extends our unparalleled reach across the continent and gives merchants and consumers in our shared network the opportunity to enjoy streamlined digital payments services directly through their bank.”
Speaking on the partnership, group deputy managing director, United Bank for Africa, Oliver Alawuba, said: ‘We are happy to welcome Cellulant to Nigeria for this MoU signing and most importantly into UBA’s expansive landscape. UBA is ready; we are indeed set to dominate the entire digital banking space in Africa. “Our bank, as you know, is one of the largest financial services institutions in Africa, providing services to over 25 million customers in 23 countries 20 of which are on the African continent. This speaks to our strength and capability in terms of delivering innovative digital solutions to the last mile”.
He continued, “As the needs of our customers change, we are consistently adapting innovative solutions and partnerships to provide them with excellent and convenient services. With our strategic partnerships, we can accelerate the drive for financial inclusion and economic wellbeing of Africans on the continent. As a customer focused bank we are dedicated to ensuring first rate customer service to all our customers as well as fashion out the best possible ways to ease the way they transact”.
Alawuba during the signing ceremony at the UBA House in Lagos, noted that “Collaborating with Cellulant will allow for maximum impact when it comes to changing lives and introducing smarter ways for people to make payments in Africa”.
The announcement is the latest in a line of new partnerships for Cellulant, as it continues to expand its network with leading financial institutions like UBA. The company’s payments platform, Tingg, now available via 120 banks, is a one-stop payment gateway for multinational corporations, mid-caps and small and medium enterprises (SMEs) alike.
‘Our partnership with UBA is an opportunity to further simplify the payment experience for businesses looking to collect payments online or offline. This is particularly impactful for businesses who face daily administrative challenges because of the industry’s fragmentation.” says David Waithaka, Chief Revenue Officer at Cellulant.
The platform enables merchants to receive, view, and reconcile all their payments via a single application programming interface (API), cutting out the need to sign up for multiple payment providers, including mobile money and mobile money operators (MoMos).
This simultaneously streamlines businesses’ administration processes while expanding the range of payment options they can offer to consumers, ensuring maximum choice and flexibility both offline and online.
“By offering a one-stop-shop payments platform through UBA across the 19 countries it is present in Africa, we are opening up the possibility for merchants to seamlessly accept payments from a huge range of payment methods (banks, mobile money and cards), whilst managing all their back-office processes in one place. Local, regional and global businesses can now focus on growth and expansion across Africa.”
Global Internet Cost Rose In 2021-Study
Internet connectivity became less affordable around the world in 2021, according to the latest statistical analysis by the International Telecommunication Union (ITU) and the Alliance for Affordable Internet (A4AI).
The share of people’s incomes spent on fixed broadband and mobile Internet services increased globally last year, in parallel with upticks in demand and usage compared to 2020, reveals an ITU-A4AI policy brief, The affordability of ICT services 2021.
Relative prices of fixed broadband services climbed to 3.5 per cent of gross national income (GNI) per capita globally in 2021, up from 2.9 per cent in 2020. The relative prices of mobile broadband services around the world also edged up to 2 per cent of GNI per capita, from 1.9 per cent a year earlier.
Yet people have sacrificed other goods and services to maintain reliable Internet access during the COVID-19 pandemic. Those who can have largely stayed connected, even at relatively higher prices.
“Broadband services have ceased to be a mere luxury,” said ITU Secretary-General Houlin Zhao. “They are a necessity for communication, teleworking, online education, and other essential services. Still, we must urgently address the issue of affordability if we hope to achieve our goal of universal and meaningful connectivity.”
At the regional level, users in Africa paid more than three times the global median price for mobile broadband services, and over five times the global median for fixed broadband.
“The affordability gap for Internet access between those living in low- and middle-income countries and those living in high income countries is inexcusably high,” said Sonia Jorge, Executive Director of A4AI. “Moreover, people in rural areas, and women everywhere, are disproportionately affected. A continued failure to address this worsens the situation for those who need help the most. The public and private sectors must work together to connect humanity with affordable and meaningful access.”
Showmax Spotlights Nollywood Women In March 2022
March is a special month set aside to celebrate women internationally. Video streaming service, Showmax, has announced that it will honour 30 women who have made and are making iconic contributions to Nigeria’s movie industry, Nollywood.
During March, Showmax will publish a profile each day about a different woman who has contributed to the industry’s growth, from fast-rising stars to A-list actresses and producers. Some of these women include Bimbo Ademoye, Uzoamaka Aniunoh, Genevieve Nnaji, Kate Henshaw, Chineylove Eze, Biodun Stephen and Tope Oshin.
Showmax will also shine the light on many of the women behind the scenes, without whom Nollywood will not be able to function. This means that Showmax will highlight several Nollywood directors, costumiers, set designers, writers, and makeup artists doing exploits. They include award-winning makeup artist Lola Maja, costume designer Yolanda Okereke-Fubara, popular screenwriter Dami Elebe, award-winning set designer and makeup artist Uche Nancy, and many more.
Speaking on why Showmax is spotlighting these women, Head of Content: Showmax Africa, Candice Fangueiro, said, “As a platform created by Africans for Africans to showcase and tell original stories that resonate, it is important to recognise everyone that contributes to telling these stories, and particularly the women who have played a remarkable part in the growth of what is one of the biggest film industries in the world. These women, some of who work behind the scenes, have continued to invest their time and talent towards pushing the African narrative, and this is a cause that is very dear to us at Showmax.”
To this end, Showmax will recognise the strong women both in front and behind the camera in Nollywood throughout Women’s History Month, and especially on March 8, International Women’s Day. The streaming platform will also highlight several movies and series with strong female leads, especially strong black women.
You can watch one or many of such movies or series on the streaming platform, as well as a host of other great content. To read more about these brilliant women, Showmax will recognise this month and watch movies with strong female leads, like A Thousand Ways To Break A Cheating Man, Atarodo, The Rishantes, E.V.E, Unmarried, and more; visit www.showmax.com.
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