ROAM Africa (Ringier One Africa Media), the leading digital classifieds group in Sub-Saharan Africa, has today released figures that highlight the current state of the jobs market in Africa, with one standard role attracting 2,417 applications.
Analysing 69,511 jobs listings from January 2019 to August 2020 across 5 African countries (Nigeria, Ghana, Kenya, Tanzania and Uganda), ROAM Africa’s data sheds more light on the challenges facing both job seekers and employers in the African jobs market.
The standard job listing that attracted 2,417 applications was for a Receptionist/Admin Assistant in Kenya while another listing for call centre agents and team leaders attracted 2,283 applicants.
Similar is observed also for other markets: In Ghana, 2,299 people applied for an Administrative Assistant role and 2,265 people in Tanzania applied for a Sales Representative role. In Nigeria, the highest number of applications for a single role was 2,095 and it was for a Sales Representative role.
According to ROAM Africa’s data, Kenya contributed the highest amount of new job listings in 2019 with 33%. Nigeria was in second place with 31% and Uganda was in third place with 17%. However, so far in 2020, Nigeria is leading the way with 40% of new job listings, with Kenya in second place with 28% and Uganda in third place with 13%.
A closer look at ROAM Africa’s data reveals that, apart from Nigeria, there was a drop in overall job listings across all job levels during the last months. However, there was an increase in graduate trainee and ‘no experience’ roles in Nigeria, Tanzania and Ghana from May to July 2020, which offers some hope for new entrants into the jobs market.
Interestingly, recruitment agencies contributed the most roles, with 16% of overall jobs, closely followed by IT and Telecoms with 15% and Advertising media and communications with 12%.
Some candidates have also reported applying for more than 20 jobs a day for multiple months and only getting to the interview stage on a handful of occasions. This is why ROAM Africa’s jobs platforms Jobberman (Ghana and Nigeria) and BrighterMonday (Kenya, Uganda and Tanzania) are focused on matching technology.
The company’s technology helps employers to identify and score the right candidates faster. Suitable candidates are made visible to prospective employers, and helped across the finish line by providing data driven career development tools and training programmes. Job seekers using the platforms can expect to improve their CV, gain interview tips and sign-up for online training courses designed to bridge the gap between education and employment.
Commenting on the data, Clemens Weitz, CEO of ROAM Africa said, “The high ratio of applications per job listing really highlights how challenging the jobs market is for employers and job seekers. Both employers and job seekers are struggling to connect with the right opportunities and more needs to be done to address this. Employers must rethink their hiring strategies and clearly define what they are looking for, based on data and insights. Job seekers must also invest in personal development that will make it easier for them to stand out in such a crowded and competitive market.”
Weitz also added that, “We believe that Africa’s greatest asset is its people and their entrepreneurial spirit. With the expected growth in the continent’s population, we must begin to put structures in place that will make it easier for African businesses to make the most of this resource.”
According to Hilda Kragha, Managing Director of ROAM Africa’s Jobs platforms, “With the current state of the jobs market, Africans cannot afford to continue with the antiquated recruitment processes that are commonplace in many organisations. We must prioritise a digital approach to recruitment, which brings transparency to Africa’s labour market while connecting people to work opportunities that will improve their livelihood. We must also embrace objectivity in the recruitment process by incorporating innovation that makes it easier to fairly and consistently sort for the best candidates. This will ensure that only qualified candidates are applying for roles and employers get an accurate picture of jobseekers’ capabilities. A win-win for both job seekers and employers.”
“Our data highlights both the challenge and opportunity that come with the African jobs market. We must address the challenge of rampant unemployment but also embrace the opportunity to transform how recruitment is done. By doing this, we will not only be addressing the current problems but also future-proofing our businesses and organisations for generations to come.”
AfCTA: NITDA Partners Namibia to Build Digital Market
As Nigeria is moving fast towards diversifying its economy using technology, the National Information Technology Development Agency (NITDA), has proposed partnership with Republic of Namibia in the areas of Innovations and Entrepreneurship through African Continental Free Trade Area (AfCTA).
This is because Africa as a continent lost out during the First, Second and Third Industrial Revolutions due to the huge capital investments but with the Fourth Industrial Revolutions comes endless opportunities that all it needs is talent and vibrant, young technological driven generation. It is therefore imperative for African countries to encourage “Made in Africa” products by exploring and exploiting opportunities provided by emerging technologies to build an enviable global market standard.
The agreement in finding a viable route for digital trade resolution was made when the High Commissioner of Namibia to Nigeria and Permanent Representative to ECOWAS, His Excellency, Mr Humphrey D Geiseh paid a courtesy visit to the Agency’s Corporate Headquarters, Abuja.
Mallam Kashifu Inuwa Abdullahi CCIE, the Director General of NITDA, expressed his delight and privilege at the High Commissioner’s enthusiasm in seeking collaborations with NITDA in building a stronger relationship and developing technological products between the two countries.
Abdullahi stated that the Agency has been implementing the National IT Policy until 2019 when the Ministry’s mandate was expanded to cover Digital Economy. He averred that this was because Communications was not an end but a means to an end.
He said it was important to calibrate activities and align them with the National Digital Economy Policy and Strategy (NDEPS) which necessitated the Agency to come up with a new Strategic Road Map and Action Plan.
The DG stated that ‘Emerging Technologies’ which is a strategic pillar in the road map should be used to create and capture technological values in Africa.
“These emerging technologies come with promises and perils and the Agency’s focus is to avoid the perils and achieve the promises”, he noted.
He disclosed that the Agency established the National Centre for Artificial Intelligence and Robotics specifically for researching best ways to apply these technologies in the Health and Agricultural sector just to mention a few. “I will invite you to visit our Centre as well and see how you can borrow some of the ideas and domesticate it in Namibia”, Abdullahi said.
The DG mentioned that “Promoting Indigenous and Local Content, which is another strategic pillar of the Agency is aimed at supporting local start-ups and encouraging Made in Africa products.
He opined that African countries should share experiences and ideas in order to build world class product while laying emphasis that it is easier to procure products from neighbouring countries rather than other continents.
“Micro, Small and Medium Enterprises in the country provide about 95% of the workforce and produce more than 50% of the Nation’s GDP. It is therefore necessary to ignite processes in the digital ecosystem with the use of technology.” Innovations don’t happen in isolation, you need to connect with what others are doing in other parts of the world and apply them domestically to create wealth for the Nation and the continent at large”, Abdullahi noted.
The DG said that Agriculture, which is one of the major sources of income in Namibia is one of the areas the Agency identified in which technology can be used as a game changer. He stated that the National Adopted Village for Smart Agriculture, (NAVSA) which is one of the initiatives of the Agency can help Namibia boost her productivity in Agriculture. “This is an area we can explore partnership where we can get some startups who can develop solutions for you and on our part, also learn how you manage your agricultural business.”
“NITDA has a yearly flagship programme called ‘e-Nigeria’, an international conference and exhibition programme where local start-ups are invited to showcase their products, and this year’s programme would be tagged ‘Digital Nigeria’ because of the evolution from electronic to digital system.”
“We are having a one-week Digital Nigeria International Conference and we are extending the invitation to you. You can bring people from Namibia to the conference to have a glimpse of our ecosystem where you will meet some of our startups, share ideas, challenges and see how we can use technology to grow our economy as a continent”, Abdullahi concluded.
His Excellency, Mr Geiseh in his earlier remark said that Namibia and Nigeria are both African countries who have been long standing friends since Namibia’s independence.
He disclosed that Namibia has a population of about 2.4 million and almost one-third of her population are internet users according to statistics as of 2018.
He mentioned that the country is committed to providing necessary opportunities for the youth to be exposed to concepts and technologies that will dominate their lives in the near future.
“In Namibia, we recognise the role of the youths in the development of the country in the future prosperity of the Nation which has prompted our visit today to basically know how your agency has advanced in the areas of ICT so we can identify common challenges and proffer solutions in areas where both countries can work together”, the High Commissioner disclosed.
CNN’s Connecting Africa Explores Business Leadership Across the Continent
In the latest episode of Connecting Africa, CNN International’s Eleni Giokos looks at business leadership in Africa, meeting leaders from across the continent.
Giokos presents the show from the site of Expo 2020 in Dubai, where Africa will be very much in the spotlight. From October, every African nation will showcase their innovations and culture in designated country pavilions, for the first time in 170 years of World Expos. While the site is still under construction, Giokos visits the Ghanaian, Egyptian, and Nigerian pavilions, using them as a backdrop as she profiles some of the continent’s most innovative leaders.
In South Africa, Giokos meets Fleetwood Grobler, the CEO of Sasol. Formed in 1950, Sasol describes itself as an integrated energy and chemical company and Grobler talks about their market reach, “We have quite a market presence in Africa, which we are growing. I’m remiss not to mention all the neighbouring countries in South Africa. So Botswana, Namibia, Lesotho, Mozambique, the SADC countries, Zimbabwe, Malawi, Zambia, they are all within reach by road, and we supply many, many products through that logistics systems into those countries as well, going broader than only the industrial solvents and polymers.”
Sasol has constantly transformed and innovated to keep up with market trends. Grobler speaks about how the company is adapting to be more sustainable, “We’ve sharpened our focus on sustainability, and climate change is a cornerstone of our strategy because we know it is an item that we can’t wish away. We have to address it head on. And that is the crux of the matter. And so, we are preparing ourselves to travel a pathway where we can have significant steps in our decarbonisation of our processes in terms of using different feedstocks and eventually through renewables.”
Grobler has been the CEO of Sasol since 2019. He describes his plan for the future of the company, “If we can use technologies and renewables and sources of carbon that’s sustainable, those would be the long-term areas that we should focus on to unlock value in Africa.”
Next, Giokos takes a look at the oil industry in Ghana. One of the key companies in the country’s burgeoning energy sector is the Springfield Group, the first Ghanaian owned company to produce oil in the country. CEO Kevin Okyere speaks about the importance of the company’s Ghanaian roots, “The most important thing about Springfield is us being Ghanaian and one would ask why? And I said because it gives hope. It gives hope that a Ghanaian, a black African, can dream big, and achieve that dream. It gives hope that we too can do it and do it better.”
Okyere is passionate about his company and his country, “Ghana is actually the gateway to Africa. Ghana is open for business and Ghana is welcoming Africans and foreign companies to come in and invest in Ghana. So, Ghana has so much potential, so much potential on tap, which gives room for Ghanaians and Africans and multinationals.”
The programme then visits a farm owned by the Egyptian Growers Organisation. Created in 2015, the company says it is the country’s first cooperative venture for farming and exporting produce. Managing partner Hussein Marei explains the idea, “The idea behind the cooperative venture is that, for the longest time now, exporting fresh fruits and vegetables from Egypt has largely been an individual effort. Individual farms, individual companies. But lately, given the world that we live in and the various obstacles that we face, we found that the road forward requires cooperation. Cooperation between farmers, cooperation between companies, cooperation between people are involved in the whole supply chain from farm to table.”
Exports have been increasing consistently and, according to Marei, Africa could become the next big market. He details why Egypt has good farming trade links with countries in southern Africa, “South Africa is in the southern hemisphere and Egypt is in the northern hemisphere, so we have opposite seasons, and we benefit each other with these opposite seasons so when we have grapes, they don’t have grapes, when we have oranges, they don’t have oranges and vice versa. So, we’re able to export to each other, and exchange the expertise between us, as we do now with other African countries.”
Finally, Giokos meets Nigerian banker Aigboje Aig-Imoukhuede. A former group managing director of Access Bank, Aig-Imoukhuede is the founder and chairman of Coronation Capital Limited. He tells Giokos about the importance of leadership, “I believe that if we can show the Nigerian, what Nigeria truly could be and that actually it doesn’t take that much, okay for us to change the narrative and get there is simply a function of good leaders.”
Aig-Imoukhuede is positive about the future for African businesses. He outlines his vision, “There’s no continent that’s actually growing at the population growth rate that Africa is growing, from a population demographic standpoint. Now, that’s our greatest advantage, right, if we make it one market. it could be in essence actually the world’s greatest market. That’s what we have to focus on. We have to build, break down, all those barriers to this operating world as the world’s largest market.”
SMEs: Government Support and Effective Policies Key to Future Growth-Mastercard Study
New research by Mastercard has highlighted the important role of government support in helping small and medium enterprises (SMEs) across the Middle East and Africa (MEA) to recover, position for growth, and contribute to economic prosperity.
In the inaugural Mastercard MEA SME Confidence Index, government support and implementation of effective policies was highlighted as ‘important’ by 88% of the region’s SMEs, 50% of which rated this point as a ‘must-have’ essential.
This sentiment was especially pronounced in the Middle East and North Africa (MENA) (92%) and Sub-Saharan Africa (90%) regions.
Multitude of opportunities
In addition to looking for effective regulatory support from governments, 92% SMEs in MEA said they are also looking for support in upskilling of their teams, and 88% highlighted the importance of improved telco infrastructure – pointing to opportunities to effect positive change in wide-ranging areas from education and skills development to systems and infrastructural progress.
Public-private partnerships are crucial for effective development and implementation of initiatives that advance financial inclusion and inclusive growth. To achieve this, governments and the private sector must play a joint role in enabling a safe and secure operating environment.
Mastercard works closely with governments and the wider business community to advance SME inclusion into the digital economy through tailor-made digitization strategies, cutting-edge technologies, insights, and policy advice.
Government-led initiatives key to positive growth
Across MEA, 51% of SMEs say government-led initiatives could have a positive impact in supporting their businesses.
These include the UAE, where Dubai Government launched a third stimulus package to support small and medium enterprises maintain business continuity by reducing operational costs, while the Abu Dhabi Executive Council allocated AED 3 billion to the SME Credit Guarantee Scheme. The Central Bank of Egypt made it easier for SMEs to access capital by encouraging banks to raise their share of loans to MSMEs. A six-month debt relief finance scheme for SMMEs was launched by the South African government, along with a spaza support scheme and an agricultural disaster support fund for smallholder and communal farmers.
Public private partnerships a catalyst for growth
Furthermore, SMEs in the region recognize the great potential of public-private partnerships (PPP), and 63% think private sector initiatives and partnerships will benefit businesses and the markets in which they operate.
One in three SMEs (32%) think that collaborating with governments and businesses outside their markets could impact their growth. In Southern Africa this was especially pronounced, with over half (56%) agreeing.
The need for the public and private sectors to work together to create a better environment for small businesses has been outlined in a public policy paper* titled Reimagining Support for Small Businesses, released by the Mastercard Policy Center for the Digital Economy in partnership with global consulting firm Kearney. The paper outlines a number of strategic recommendations which highlight how effective policy and innovation can address many of the challenges faced by business-to business SMEs.
The key recommendations are:
- Ensure ongoing working capital stability for SMEs by driving solutions that ease cash flow burdens.
- Remove barriers that hinder women-owned businesses’ ability to receive capital by making IDs more accessible, and allowing different types of collateral.
- Make funding and resources available for B2B SMEs to build their digital capabilities by offering digitalization support for SMEs buying and selling internationally.
- Ensure a safe and secure operating environment for SMEs, in terms of cybersecurity, trust and transparency, as SMEs become increasingly digital.
- Build B2B SMEs’ knowledge of the financial and digital tools and resources available to them.
- Facilitate partnerships in which private entities, non-banking financial institutions (NBFIs), development finance institutions (DFIs) and non-governmental organizations (NGOs) are incentivized appropriately to provide cash flow management support, capital or digital services to B2B SMEs.
- Improve the collection, analysis and availability of B2B SME data for use by governments and B2B SMEs.
- Model best practices by buying goods and services directly from SMEs, adopting payment and invoice digitalization and increasing the credibility of emerging businesses.
“Collaboration is the key to developing a commercial landscape that is fit for future growth. Through effective partnerships, the public and private sectors can together create a supportive environment where SMEs can thrive. The contribution of small businesses to regional economies is ultimately about much more than the immediate gains to livelihoods – it’s also about the sustainable development of an ecosystem that can advance inclusive growth and prosperity for all. This is why it’s so important that we prioritize public-private partnerships for SME growth, and why we’re putting our technology, expertise and global network to work, helping to develop the infrastructure to connect more people – and more small businesses,” said Valerio Murta, Senior Vice President, Core Products, Middle East and Africa, Mastercard.
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