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TradeDepot Secures Fresh $10 Million For Nigeria And Africa Retail Chain Transformation

TradeDepot Secures Fresh $10 Million For Nigeria’s Retail Chain

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… to enable access to credit for retailers  

BY LINDA JACOBS, Lagos, Nigeria

Nigeria’s TradeDepot, the B2B eCommerce platform for consumer goods in Africa, has raised a further $10 million in a pre-Series B equity round co-led by Partech, International Finance Corporation, Women Entrepreneurs Finance Initiative (We-Fi) and MSA Capital.

This is in addition to the $3 million Series A led by Partech in 2018. TradeDepot will use the new investment to continue its integration of the fragmented informal retail supply chain in Nigeria, expand into other African cities and launch a suite of financial products and credit facilities, to support its retailers.

Since its launch in 2016, TradeDepot has built a network of more than 40,000 micro retailers in Nigeria. Working with global distributors and manufacturers including Nestlé, Unilever, GB Foods and Danone, TradeDepot makes household supplies, such as milk, soap, detergent and other essentials more accessible and affordable for the informal urban retail networks it operates in. 

Retailers order and pay for goods using TradeDepot’s mobile apps (Android and Whatsapp), USSD or a toll-free number and have them delivered directly to their stores via the company’s fleet of vans and tricycles. They can also order stock and manage their inventory online, with a number of ways to pay, including digital payments and cash.

For consumer goods brands, TradeDepot enables direct-to-retail distribution in the massive informal sector in some of Africa’s busiest cities. TradeDepot also provides a CRM and data management system that enables suppliers to plan and monitor their sales routes in real time, as well as gain invaluable insights into trade and retail data.  

Working with TradeDepot, retailers across Nigeria have increased their revenue and improved their business outcomes as a result of better access to products for their stores.

One retailer grew the amount of sales transacted by more than 15x. Another retailer who was barely breaking even and had seen no real growth in 15 years was able to increase her net monthly margin by almost 100 percent monthly, hire three new employees and is now considering expansion.

Using data and analytics to inform better retail decision making at each stage of the supply chain, TradeDepot has recorded considerable growth since its launch, activating a new store every three minutes, and receiving a retailer order every 4 seconds, on average. The company has also tripled its volume of trade in the last 12 months.

Onyekachi Izukanne, Chief Executive Officer and co-founder of TradeDepot says, “We are excited to strengthen our team and welcome on board some incredible strategic investors and partners, as we double down on our mission to digitize and simplify retail distribution for the continent.

“Africa’s offline retail market is estimated at $1 trillion, and this new investment allows us to capture an even greater segment of that market. We will continue to use data to drive efficiencies and provide an easier stock acquisition service for our 40,000+ retailers, driving down costs for them by negotiating even better deals with our global manufacturing partners, whilst simultaneously providing a better, faster route to market for our suppliers.”

In a bid to help retailers grow their businesses, TradeDepot is set to launch a suite of financial products and credit facilities. Many retailers do not have the collateral that banks demand but by leveraging their trading relationship with TradeDepot, retailers can access the funds they need to buy more goods, scale their businesses and generate more revenue.

Wale Ayeni, Head of Africa Venture Capital Investment at IFC adds, “TradeDepot is a rising star in the African internet landscape, helping digitize a substantial underserved informal retail segment, which is the pillar of economic growth in Africa. The founders’ vision to build a digital platform that improves the unit economics of serving the mass-market is one that we feel privileged to support.”

More than 75 percent of the retailers on TradeDepot’s platform are female entrepreneurs and TradeDepot will offer mentorship and opportunities to link with domestic and global markets, to further support its predominantly female customer base to grow and expand their own businesses. 

Hanh Nam Nguyen, Program Manager, speaking on behalf of IFC as implementing partner of We-Fi, said, “Women play a pivotal role in driving economies across Africa, but lack of access to capital, limited market linkages, cultural norms and other challenges often prevent them from achieving the success they want. We-Fi financing will incentivize TradeDepot to build stronger women-led small and medium enterprises (SME) retailer and distributor networks, which will support them to become drivers of economic growth in their communities.”  

Tidjane Dème, General Partner at Partech said, “we are proud to continue our partnership with TradeDepot as they continue their work to transform the huge informal markets that are present in Africa. The founders have a wealth of experience that puts them in a great position to execute on their vision, and their approach and results to-date are why we are so excited by the extraordinary entrepreneurs harnessing the power of technology to address issues across the continent.”

Ben Harburg, Managing Partner at MSA Capital said, “TradeDepot is leading the digitization of informal enterprise across West Africa at the most critical touch point – the distribution and sale of essential foodstuffs by SME retailers – driving efficiency improvements, increased service offerings, and costs savings to both consumers and merchants.”

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Africa’s Tech Skills Development Goes Beyond the Classroom-SAP

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Tech skills development in Africa is increasingly going beyond the borders of the classroom as organisations take novel approaches to addressing pervasive skills availability constraints.

Kholiwe Makhohliso, Managing Director at SAP Southern Africa,  says upskilling and mobilising Africa’s considerable skills base is a defining opportunity for the future success of the continent. “Digital technologies continue to shape industries and businesses throughout the continent, driving high levels of demand for professionals with relevant skills. As the pace of technological change continues to accelerate, organisations increasingly need new approaches to skills development to keep in step with the latest advances in cloud, AI and other transformative technologies.”

SAP’s 2023 report ‘Africa’s Tech Skills Scarcity Revealed’ laid bare significant challenges with skills availability among organisations in South Africa, Kenya and Nigeria. The report revealed that low levels of tech skills availability affect most organisations, with four in five companies reporting negative consequences from a lack of tech skills.

While the tech skills gap persists globally – with McKinsey finding that 87% of global senior executives reported their companies were not adequately prepared to address the skills gap – the situation can be more acute for African organisations.

Cloud, AI skills in high demand

According to Manos Raptopoulos, President: SAP EMEA, skills availability has become even more important in light of the ongoing impact of cloud and artificial intelligence on the region. “Enterprises throughout the region are leveraging powerful new cloud and AI capabilities to transform their business models and accelerate growth and innovation. As the business landscape becomes increasingly shaped by the power of these technologies, organisations need access to relevant skills to ensure they reap the benefits of the cloud and AI revolution.”

SAP launched new learning opportunities for developers in 2023, focusing on cloud and generative AI capabilities. SAP Build Code solutions offer AI-powered productivity tools for developers and draws on the power of SAP’s AI co-pilot Joule to boost productivity and embed code generation capabilities for a range of applications, from data model and application logic to test script creation.

The company also launched new role-based certification and free learning resources for back-end developers in 2023 as part of a global commitment to upskill two million professionals by 2025.

Work-ready skills for graduates

The SAP Young Professionals Program (YPP), offered by the Digital Skills Centre of SAP, extends the company’s skills development efforts to graduates. YPP is aimed at enabling young talent to utilise the latest SAP technology and innovation, and covers software functional and technical knowledge and certification, with a strong focus on the latest technologies and a range of soft skills to ease entry into the workplace.

Since its launch in 2012, the SAP Young Professionals Program has trained and graduates more than 4100 candidates across 41 countries, including over 1900 in Africa alone.

Vincent Mabeka, a 2023 graduate from South Africa, says the SAP Young Professionals Program helped him improve his skills, learn about new technologies and gain hands-on experience and unlock new job opportunities.

“The Young Professionals Program required dedication, hard work and passion, but rewarded me with guidance, feedback and recognition for my skills and capabilities. This has helped me secure a job as an SAP Solutions Advisor where I apply the knowledge and skills I learned to exciting projects. Thanks to the resources and network I developed during my time on the program, I continue to learn and expand my skills and abilities.”

Youth skills development in focus

With the world’s fastest-growing youth population, any digital skills efforts in Africa must extend to the continent’s young people. Africa’s working-age population is predicted to grow to more than 600 million by 2030, constituting a quarter of the world’s under-25s. But digital skills remain elusive among Africa’s youth, despite a projected 70% of jobs expected to require digital skills by the end of the decade.

Enter SAP Africa Code Week (ACW), a coding skills development programme aimed at youth that is held annually in partnership with UNESCO, the Association for the Development of Education in Africa, and Irish Aid.

Since its inception in 2015, ACW has successfully empowered 17 million young people across 54 countries with coding and computational thinking skills, while close partnerships with NGOs and governments across the continent has helped drive the inclusion of coding in national curricula.

Toward the end of 2023, SAP also announced a new pilot project in partnership with UNICEF and other public-private organisations aimed at preparing underserved youth for the digital workforce. The SAP Educate to Employ initiative targets youth aged 16 to 24 and provides soft skills foundational knowledge using the Student Zone portal on SAP’s learning site. The knowledge prepares youth for a possible career in technology, with potential roles in development, consulting and support.

Makhohliso says the support of a broad range of partners is essential to overcoming youth skills challenges on the continent. “By directly addressing youth unemployment and inspiring our vibrant youth to pursue careers in the exciting world of technology, we together with our partners hope to mobilise the potential of our continent to become leading players in the future digital economy.”

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Schneider Electric Targets 900m Africans With Sustainable Energy Solutions

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Schneider Electric said it is targeting 900 million Africans including 95 million Nigerians with universal access to sustainable energy solutions in rural communities by fostering a greener and more resilient future.

The global energy provider said it is committed to providing access to clean electricity to 50 million by 2025, and 100 million by 2030. To date, 46.5 million people have already benefited from Schneider’s energy access solutions.

The country president, Schneider Electric West Africa, Ajibola Akindele, speaking at the Energy Access Investment Forum (EAIF) conference, held in Lagos, recently, said they have a wide range of Access to Energy solutions suitable for electrifying small homes and micro-enterprises, fundamental public services, up to villages and communities.

“Our mission is to be a global digital partner for sustainability and efficiency, empowering all to make the most of our energy resources, bridge progress and sustainability for all. At Schneider Electric, we call this Life is On,” he said.

Director MEAS, Access to Energy, Schneider Electric, Thomas Bonicel, speaking on Schneider Electric’s Access to Energy (A2E) program, emphasized the program’s mission to empower communities through clean and reliable energy access including training & entrepreneurship programs, social & inclusive business, and investment funds.

“There are over 700 million people across the world without access to energy, 600 million in Africa and 95 million in Nigeria; at Schneider Electric, we have decided to deploy our Access to Energy solutions in Nigeria.

“Our major KPI is the impact measured by the quantity of connected people and with Villaya Flex, our latest innovation, we are ready to support independent electricity access and renewable energy adoption in remote villages and off-grid communities,” he said.

The commercial leader, Microgrid, Schneider Electric, Teina Teibowei, said, Villaya Flex, a packaged, comprehensive microgrid solution, is specifically designed for rural, off-the-grid communities and aims to ensure a dependable and sustainable energy supply to meet daily needs and power productive economic activities in these

Teibowei also noted the Nigerian government and the World Bank’s joint efforts to extend electricity access to rural Nigerian villages, adding that  Schneider Electric’s Villaya Flex microgrid solution is well-positioned to tackle the electrification challenges of these remote communities, potentially serving as a valuable asset for the World Bank’s Nigeria Distributed Access through Renewable Energy Scale-up (DARES) project.

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Create AI Strategies In Line With Your Business Strategies – Deloitte West Africa Tells Firms

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Data Science and Analytics Leader at Deloitte West Africa, Jania Okwechime, has advised firms to leverage Artificial Intelligence (AI) responsibly and sustainably by creating AI strategies in with their business plans. According to her, businesses also need to put governance and risk processes in place so that they can innovate with trust and confidence.

Jania Okwechime disclosed this at an interview with the media at the sidelines of the just-ended 8th Ghana CEO Summit held in Accra. She mentioned that in this era, AI is transforming businesses more than anything else in the world and therefore called on institutions across West Africa to embrace AI.

Jania also advised businesses to take advantage of AI to improve and accelerate their products and services for the benefit of their customers. Although she acknowledges the growing adoption of AI in West Africa, she stated that the adoption of AI globally has moved from the Programmable Logic Controllers (PLCs) stage to more implementation stage.

“In the African continent, we are still experimenting with some of the opportunities that the AI can generate for the people. So, we see adoption, but it could get accelerated”.

“I think it is not going to be long before they would see the impact of AI. You already saw some of the presenters [8th Ghana CEO Summit] today specifically in the telecoms and advertising industry that, AI is already being leveraged by businesses. We are only going to see the acceleration in the next coming years”.

Why AI has become a buzzword

She noted that although Artificial Intelligence has been around for decades, AI has now become a buzzword.

According to her though Artificial Intelligence has been around for decades, businesses have now realised its importance and are now taking advantage of it because of the data explosion.

“Every time an action is created, data is formed. Every time we send a text message, every time we pick up the phone to make a phone call, every time we pick our favorite series on Netflix, it’s creating data. So, there’s a huge data explosion”, she mentioned.

“Ninety percent of the data that we used today were created in the past two years. So, you can imagine. Now we have no choice but to harness technology like AI to be able to gain insights”, she added.

Generative AI and the traditional AI

Touching on Generative AI and traditional AI, Jania reiterates the differences between the former and the latter.

In her words: “The difference is that Generative AI can perform tasks predominantly done by humans. Like reading documents, creating documents, generating videos, generating reports, etc.”

“Now, it is making AI more accessible to businesses in a way that they can harness in three different ways. They can change the way they interact with their customers and increase customer experience internally within their network and their internal organisations. So, that they can improve internal statistics”, she pointed out.

Continuing, she said by harnessing AI and generative AI, businesses can reduce cost by automating tasks, and can make things more effective and efficient.

“One thing that is key to also mention is why AI and generative AI are used today for automation tasks and improving the set of processes that businesses already have. Businesses that are going to be successful and thriving in the next five years are those which are harnessing AI to transform what they are doing. And this needs some more thinking”, she stated.

Concerns about AI leading to job losses

On concerns of AI leading to job losses and other things, she said: “So, that is the concern right? because I mentioned that there are certain things that AI and generative AI can do today that were predominately done by humans. So, that is a concern, and we understand why. However, it doesn’t need to be”.

We don’t need to worry

“We don’t need to worry about our staff and our talent losing jobs, but rather we must transform the talent.  So, things are going to change in businesses. Their staff are going to change the way they work. So, organisations are responsible for upscaling their staff”.

She added that “Because their roles are going to be transformed. Instead of one person being in charge of creating a report, now that person needs to know how to use and leverage AI solutions to be able to interpret that report to be able to make strategic decisions. So, AI has a big implication on talent and the responsibility and the responsibility of the organisations to invest in the talent and upscale it”.

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