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Plaqad To Launch First Of Its Kind Global Communications Platform

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Plaqad, a marketing and public relations software company, is set to release a proprietary marketing platform that lets brands advance an affordable, data-driven campaign from start to finish. The platform, which automates the entire campaign workflow, gives users the ability to find and hire talent and service providers, launch a campaign, track and measure campaign performance and process vendor payments—all in one place.  

Plaqad launched its initial offering, SocialCred, a free influencer and social media ranking tool, in June. SocialCred is a free influencer and social media ranking tool that leverages non-traditional metrics to measure influence on Twitter, LinkedIn and Facebook.

It provides social media users with actionable insights to grow their influence, while also providing brands with sufficient data on influencers to make informed decisions on which creator to partner with. The tool, by downplaying traditional metrics like reach and impressions, also helps to counter influencer fraud and measure real engagement.  

Plaqad, first established in 2017 as a startup within BlackHouse Media (BHM), one of the most successful PR companies to come out of Africa, was built to connect brands and individuals to bloggers, news websites, publishers and social influencers. 

Today, Plaqad, strengthened by a community of over 15,000 influencers, creators and publishers, has successfully placed over 25,000 pieces of content on social and web platforms across four continents. It has paid out over $1 million on hundreds of campaigns to members, in effect helping its program members monetize their content, platform and influence. 

“Plaqad, a contorted way of spelling the word ‘placard,’ is a protest against the norm,” said BlackHouse Media and Plaqad Founder, Ayeni Adekunle. “In line with our mantra ‘Make Your Voice Heard,’ we continue to live our mission to help businesses irrespective of their sizes, location or budget, reach and effectively engage their audience. We conceived the idea for Plaqad to help democratize an important aspect of modern communications.”

 Amplifying Your Brand’s Message
Plaqad houses two broad products: PlaqadM, an online freelance marketplace that connects brands to thousands of freelance service providers, and PlaqadIQ, a robust set of social media tracking and analytics tools, to measure and optimize the performance and impact campaigns.  

 While both products sit on one platform, brands do not have to utilize or pay for both. For example, a brand can pay to track a campaign using PlaqadIQ without having to hire service providers on PlaqadM. This flexibility is also reflected in the platform’s payment models.  Plaqad users can choose to pay a monthly or annual subscription, depending on their needs and usage frequency. 

  “Our platform gives every individual and brand a voice in the marketplace by opening up access to quality talent and tools and automating the entire process of executing PR and marketing campaigns,” said Plaqad CEO Gbenga Sogbaike. “Plaqad levels the playing field, giving SMBs the ability to connect to quality service providers regardless of budget, while also tracking their campaigns real-time all in one place.” 

The Plaqad platform is the result of years of industry experience, active listening, data and insights gathering and solution-driven engineering to uniquely solve age-long PR and marketing issues.  

Brands and agencies still grapple with challenges relating to limited access to quality talent, poor attribution, opaque agency and influencer practices and a largely cumbersome and slow engagement process. By providing brands, agencies and individuals with the tools and resources they need to effectively engage their desired audience in a seamless and measurable way, Plaqad is helping to address some of these issues.  

Plaqad’s history is rooted in innovation, from being the first to create a content trading social network for bloggers, news websites, publishers and social influencers (micro-bloggers), to launching Africa’s first Influencer Compensation Report.

Its parent company BHM has been named PR Agency of the Year for three consecutive years and has published the continent’s only PR report since 2015. BHM built Africa’s first PR app and was named the Best PR Agency to Work in Nigeria in 2017. Its roster of blue-chip clients includes Heineken, ViacomCBS, Coca-Cola, Reckitt Benckiser, MTN and Multichoice. When BHM rolled out its U.K. operations earlier this month, it became the first Nigerian PR firm to go international. Founder Ayeni Adekunle is a member of the Public Relations Society of America (PRSA), Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).

“We are driven by innovation and it is reflected in the solutions we bring to the market,” said Ayeni. “With Plaqad, our goal is to build the most convenient and efficient community-led marketing platform. We want to build communities that give people the power to directly collaborate and exchange value on multiple levels, and ultimately give everyone—organizations and individuals—the power to make their voices heard, without barriers.”

 Ranking Influence

SocialCred is Plaqad’s response to the mushrooming issue of influencer fraud and fake news. Its algorithm measures real influence and minimizes influencer fraud by downplaying traditional metrics like follower count, reach and impressions, focusing instead on engagement rate, audience sentiments (positive, neutral or negative), content quality and the creators’ ratio of original to shared posts within a 30-day window. 

 While designed as a tool for influencers and the brands that want to engage with them, the free app is available to all social media users. Individuals are awarded badges—titled A-Lister, Big Shot, Socialite, Trend Setter, JJC, Superstar, and Learner—based on their rankings. 

 Beyond the fun factor, SocialCred’s badges serve an important function, helping brands assess and select influencers based on their influence quotient across Instagram, Twitter and YouTube. The platform makes it easier for brands to find genuine influencers who can drive real actions.

It also helps influencers to get better—and acquire bigger and better badges—by offering tips and tools to boost their visibility and social credibility.

 “Influencer fraud is one of the biggest threats to the success of brand campaigns,” said Sogbaike. “SocialCred is our first step to promoting greater transparency and accountability in influencer marketing, thereby helping practitioners to counter influencer fraud. SocialCred separates real influencers from those simply faking it. We will keep adding new features to improve the app and expand its use cases.”

 SocialCred  is available now. 

 The Plaqad platform, including PlaqadM and Plaqad IQ, will be in full release beginning today. From November 30 through December 15, Plaqad is offering brands, agencies and individuals the opportunity to test drive the game-changing platform at no cost. For more information, visit plaqad.com

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MTN Foundation Launches Skills Academy to Train 3 Million Nigerians

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The MTN Foundation has officially launched its Skills Academy, a transformative digital learning platform designed to empower millions of Nigerians with access to digital and financial skills essential for the 21st-century economy. The launch event, held at the Transcorp Hilton in Abuja, brought together top government officials, education stakeholders, and technology experts, reinforcing the importance of public-private collaboration in building a digitally inclusive Nigeria.

The platform, available at skillsacademy.mtn.com, is open to individuals aged 13 and above, whether in school, recently graduated, self-employed, or unemployed. It also features a career guidance tool to help secondary school students and other users explore pathways aligned with their strengths and market demand.

With youth unemployment over 6% and more than 18.3 million children out of school, according to the latest data from the National Bureau of Statistics (NBS) and the United Nations Children’s Fund (UNICEF), Nigeria faces a pressing need to close the digital skills gap. The Skills Academy directly responds to this challenge by offering free, self-paced courses and certifications in high-demand areas such as data analysis, software engineering, digital marketing, and project management.

In her welcome address, Dr. Mosun Belo-Olusoga, Chairman of the MTN Foundation (represented by Simon Aranonu, Director of the MTN Foundation), stated, “We believe digital skills are a truly powerful asset. No Nigerian youth or child should be left behind because of their socioeconomic background. This platform is designed to provide world-class learning experiences, helping Nigerian youth thrive and become future leaders.” To date, the platform has over 7,000 people learning and over 3,000 courses completed, setting a strong foundation for nationwide scalability.

The Honourable Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, in his keynote, described the platform as “unique and critical.” “Nigeria is a country that is extremely blessed. With an average age of just 16.9, we are one of the youngest populations in the world. This program is not just about training; it’s about equipping a generation that will drive innovation, deepen our economy, and position Nigeria as a net exporter of tech talent,” the Minister commented.

Odunayo Sanya, Executive Director of the MTN Foundation, added, “We are focused on building Africa’s largest digital talent pipeline. Through relevant and practical courses across various disciplines, offered in collaboration with the global e-learning platform Coursera, this web-based training system will be instrumental in promoting a digitally skilled workforce.”

This initiative is part of the MTN Foundation’s broader Digital Skills for Digital Jobs programme, which aligns with the Nigerian Government’s National Digital Economy Policy and Strategy (NDEPS) and Sustainable Development Goal 4: Quality Education.

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Mike Adenuga@72: The Man Who Democratized Mobile Telephony in Nigeria

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The Guru. Visionary. Pacesetter. Colossus. Transformer.

Happy birthday to Otunba Dr. Mike Adenuga (Jnr.), Chairman of Globacom and Conoil PLC as he marks his 72 years birthday on Tuesday April 29, 2025. Cheers to one Nigerian who bestrides the African business landscape.

A special gift to Nigeria, he is renowned for his business acumen. When it is comes to business, he’s got the vision. He can see good fortune light years ahead while others are still pandering whether it is feasible.

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Dr. Mike Adenuga (Jnr.) is unafraid to venture where others fear to tread.  Fondly called ‘The Bull’ for his fearless and zeal. He’s got this Midas touch that is unparalleled. His boundless energy, philanthropy, native intelligence and wisdom combined stand him out, enabling him to see ahead of others the right sectors and businesses to invest and transform.

Changing Telecom Services Narrative

If there is anyone who single-handedly transformed Nigerian telecommunications industry, that person is no other than Dr. Mike Adenuga (Jnr.). His tenacity to recover his Digital Mobile Licence (DML) which his company won in 2001 mobile auction but was illegally taken away from him, paid off in 2002 when his company, Globacom won the Second National Operator (SNO) licence.

In September 2003, Globacom transformed the Nigerian telecoms market in particular and Africa in general by being the first Global System for Mobile Communication (GSM) operator to launch operations with Per Second Billing, Multimedia Service (MMS), Mobile Internet, in additional to plethora of communications suites simultaneously.

Glo crashed the price of Subscriber Identification Module (SIM) card, leaving other foreign mobile networks scratching their heads in the GSM wars that changed the face of telecom, bringing down the price of SIM Card from N50,000 down to N100 and later to One Naira (N1) only.

Millions of Nigerians became overnight owners of mobile phones lines courtesy of the competition engendered by Glo. Every major step Glo took from the day it commenced operation, other mobile competitors were jittery, helpless and followed the initiative in other to remain in the market.

After establishing the footprints of Glo in Nigeria, Dr. Mike Adenuga (Jnr.), also took the telecom giant to Ghana and Benin Republic with mobile operating licences in those countries. Unsatisfied with the routing of calls from Africa countries to Europe then back to Africa, he built Glo-1, the first international submarine cable system that was solely financed by an individual. Today, Glo-1 links global telecom networks, data centres, banks and Interconnect houses to millions of businesses across the world.

Globacom has going a notch higher with Glo-2 ensuring that Nigerian cities, towns and villages and oil companies are connected to terrestrial fibres through its landing stations in Lagos and Niger Delta.

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Digital Financial Services

Dr Adenuga (Jnr.), a man who can see opportunities from afar, has took the lead in procuring Super-Agent licence for Agency Banking and Mobile Money licence from the Central Bank of Nigeria (CBN) with the establishment of Glo Mobile Money and Money Master Payment Service Bank Limited, a Digital Bank delivering financial inclusion services to Nigerians especially in rural, semi-rural and urban areas thus connecting them to the formal sector.

Oil, Gas Transformations

 He transformed the face of Nigerian oil, banking, and telecommunications industries. In 1991, when oil mining and production was controlled by foreign multinational companies (MNCs), Dr. Adenuga’s (Jnr.) indigenous oil company was the first to start drilling crude oil. Today, Conoil has metamorphosed into one of the largest African-owned oil conglomerates on the continent with footprints in the upstream, midstream and downstream of the oil and gas sector. 

His forays into the bank industry are well documented where he brought a fresh energy and bespoke financial services with Devcom Merchant Bank and Equatorial Trust Bank (ETB) which later merged into Sterling Bank.

Man flowing with Milk of Human Kindness

The humanitarian side of this famous Nigerian billionaire is incomparable. Although, coming from a middle-class family, Dr. Mike Adenuga’s (Jnr.) academic sojourn in the United States of America and the everyday life lessons internalized from his parents, Chief Michael Agbolade Adenuga (Snr) and Madam Oyindamola Adenuga, shaped his worldview and brought out his humane side in the way he deals with people and businesses.

He has been a major supporter of sports, especially football (Nigerian national teams). He has massively sponsored the Confederation of African Football (CAF) Awards for many years. He was honoured the title of Pillar of Football in Africa for his strong support for African Football at both national and continental. He has quietly rendered support to many without seeking media attention.
Through him, Glo sponsors the annual Ojude Oba festival in Ijebuland and also the Ofala festival in Onitsha, Anambra amongst others, promoting Nigeria’s rich culture. He has been major supporting of the Nigerian entertainment industry, turning many Nigerian and Ghanaian actors into instant millionaires through the Glo Ambassador programme.

A lover of education and the arts, Dr. Mike Adenuga (Jnr.) through his companies has sponsored several initiatives such as Glo Campus, and offered scholarships to thousands of the downtrodden to pursue their academic dreams.

 Humble Beginnings

A man of outstanding wisdom, Dr. Mike Adenuga (Jnr.) was born Michael Adeniyi Agbolade Ishola Adenuga on April 29, 1953 at Ibadan, Oyo State. His father was a school teacher while his mother was an outstanding businesswoman.

Dr. Adenuga (Jnr) is an alumnus of the famous Ibadan Grammar School, North Western State University, Alva Oklahoma; and Pace University, New York, both in the United States of America where he majored in business administration with emphasis in marketing. As a student in the USA, he supported himself with jobs as a taxi driver and security guard.

Dr. Mike Adenuga (Jnr) is a visionary leader, an outstanding entrepreneur and and manager of people and resources. He is a man of uncommon intellect and wisdom have helped him overcome difficult times. Today, he sits atop a vast telecom, oil and gas (Conoil), banking and real estate investments.

As Dr. Mike Adenuga (Jnr) clocks 72 years on Tuesday April 29th, 2025, SiliconNigeria.ng wishes him a marvelous birthday and many happy returns in good health in the service of the fatherland.

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Adopting AI Responsibly in Public Finance

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Artificial intelligence (AI) is rapidly evolving from automating routine tasks to becoming a predictive—and even prescriptive—tool in public finance. At Thursday’s New Economy Forum Workshop, two panels explored how AI and GovTech are being used across governments, and how to scale responsibly while pushing innovation forward.  

“It’s not about getting one big thing right… [it’s about] getting 32 million things right,” said Edward Kieswetter, Commissioner of the South African Revenue Service. Since introducing AI tools like chatbots, biometric facial recognition for e-filing registration, and web-based assistance, South Africa has added $18 billion to its fiscal year revenue. Kieswetter pointed to three key gains: streamlining services for taxpayers, stronger compliance and fraud prevention, and most notably, increased public trust. 

Across OECD countries, “there is no single or even preferred model [of adoption]”, said Delphine Moretti, Working Party Lead on Public Financial Management and Reporting for the OECD. Governments are using AI to forecast economic trends and help inform spending decisions. France and Indonesia, for instance, use AI to monitor fiscal risk at the subnational level through accounting data. Still, oversight bodies, public financial management frameworks, and communities of practice are critical to help manage risk and ensure that innovation leads to real gains. 

In Brazil, AI is also being leveraged for fiscal education. Tania Gomes, Coordinator for Data, Products and Digital Transformation, Treasury of Brazil, showcased “Talk to SICONFI”, a generative AI agent that answers queries on public fiscal data across federal, state, and local levels. Promoting training and digital literacy for AI is just as essential, she added. 

AI tools can be scaled broadly at extremely low costs, but doing so requires strong risk management frameworks and agile governance, says David Hadwick, a researcher at the Centre of Excellence ‘Digitax’. Spanish Tax Agency’s Chief Information Officer, José Borja Tomé, illustrated this with the agency’s “test-and-pause” approach, underscoring that “assigning responsibility is key”. 

Panelists agreed that policies guiding AI use in public finance should prioritize transparency, fairness, efficiency, and use trusted, high-quality data. Increasingly so, “the metrics of AI ethics correspond to the metrics of performance for these administrations,” Hadwick added.

Culled from IMF.org

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