Connect with us

Africa Region

Facebook Africa Launches ‘Made by Africa, Loved by the World’ ahead of Africa Day

Published

on

, SiliconNigeria

As part of its celebration around ‘Africa Day’ on 25th May, Facebook has announced the launch of its global campaign titled: ‘Made by Africa, Loved by the World’ – a series of short films unveiling the stories of eight phenomenal creatives and small business owners from across the continent who are breaking ground across the world.

Available to view on a dedicated ‘Made by Africa, Loved by the World’ microsite and the official Facebook Africa page from 21st May 2021, the films provide a glimpse into the global successes of African creatives and businesses hailing from Kenya, South Africa, Nigeria, Côte d’Ivoire and Gabon.

 This includes fashion designer Laduma Ngxokolo from South Africa, whose clothing brand ‘Maxhosa’ has been worn by global names such as Beyonce and Alicia Keys, and most recently had his designs featured in the film ‘Coming to America 2’.

Also featured are Sauti Sol, a collective Afro-pop music group hailing from Kenya who have gained international recognition with nominations and shows in Europe and the US and Mark Angel, a Nigerian comedian who has amassed over 15 million global followers on Facebook. The series is aimed at showcasing, hero’ing and honouring the people that are impacting Africa, as well as the world, through their music, arts and crafts.

Included in the ‘Made by Africa, Loved by the World’ campaign are:

●        Mai Atafo (Nigeria) – Fashion designer and bespoke tailor

●        Lafalaise Dion (Côte d’Ivoire) – Fashion designer and visual artist

●        Jessica Allogo (Gabon) – Founder of Les Petits Pots de l’Ogooué Garmout Food brand

●        Blinky Bill (Kenya) – Musician, DJ, Rapper and Producer

●        Sauti Sol (Kenya) – International award-winning Afro-pop group

●        Lola Pedro (Nigeria) – Founder of Pedro’s Premium Ogogoro drinks brand

●        Mark Angel (Nigeria) – Digital comedian, script writer and video producer

●        Laduma Ngxokolo (South Africa) – Founder of fashion brand Maxhosa and creative artist

Nunu Ntshingila, Regional Director, Facebook Africa, said “At Facebook we’re deeply invested in the creative industry in Africa, and nowhere is it more exciting to witness this vibrant creative scene than here on the continent. These people and businesses are changing the way Africa is seen, not just in Africa, but around the world, and are cementing our position as leaders in innovation and the creative industries.

“We know that Africa is the future, and in honour of ‘Africa Day’ and the Africa Union’s 2021 celebration of African ‘Arts Culture And Heritage’, ‘Made by Africa, Loved by the World’ is our way of recognising just some of these remarkable individuals who continue to inspire the world.”

As part of the ‘Made by Africa, Loved by the World’ campaign, Facebook will be creating dedicated ‘Africa Day’ Facebook profile frames available to Facebook users, and holding free virtual trainings for SMBs and Creators across Africa through its local training partners.

Focused on providing other upcoming creatives and entrepreneurs with the digital know-how to take their ideas global, these will focus on creativity and Instagram including: how to creatively engage with your audience through Instagram; Reels school, Interactivity in stories and how to get creative with ads.

Continue Reading
Advertisement Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Action

Schneider Electric Targets 900m Africans With Sustainable Energy Solutions

Published

on

, SiliconNigeria

Schneider Electric said it is targeting 900 million Africans including 95 million Nigerians with universal access to sustainable energy solutions in rural communities by fostering a greener and more resilient future.

The global energy provider said it is committed to providing access to clean electricity to 50 million by 2025, and 100 million by 2030. To date, 46.5 million people have already benefited from Schneider’s energy access solutions.

The country president, Schneider Electric West Africa, Ajibola Akindele, speaking at the Energy Access Investment Forum (EAIF) conference, held in Lagos, recently, said they have a wide range of Access to Energy solutions suitable for electrifying small homes and micro-enterprises, fundamental public services, up to villages and communities.

“Our mission is to be a global digital partner for sustainability and efficiency, empowering all to make the most of our energy resources, bridge progress and sustainability for all. At Schneider Electric, we call this Life is On,” he said.

Director MEAS, Access to Energy, Schneider Electric, Thomas Bonicel, speaking on Schneider Electric’s Access to Energy (A2E) program, emphasized the program’s mission to empower communities through clean and reliable energy access including training & entrepreneurship programs, social & inclusive business, and investment funds.

“There are over 700 million people across the world without access to energy, 600 million in Africa and 95 million in Nigeria; at Schneider Electric, we have decided to deploy our Access to Energy solutions in Nigeria.

“Our major KPI is the impact measured by the quantity of connected people and with Villaya Flex, our latest innovation, we are ready to support independent electricity access and renewable energy adoption in remote villages and off-grid communities,” he said.

The commercial leader, Microgrid, Schneider Electric, Teina Teibowei, said, Villaya Flex, a packaged, comprehensive microgrid solution, is specifically designed for rural, off-the-grid communities and aims to ensure a dependable and sustainable energy supply to meet daily needs and power productive economic activities in these

Teibowei also noted the Nigerian government and the World Bank’s joint efforts to extend electricity access to rural Nigerian villages, adding that  Schneider Electric’s Villaya Flex microgrid solution is well-positioned to tackle the electrification challenges of these remote communities, potentially serving as a valuable asset for the World Bank’s Nigeria Distributed Access through Renewable Energy Scale-up (DARES) project.

Continue Reading

Africa Region

Mastercard and Payment24 to Boost EMV Adoption in Africa, Others

Published

on

, SiliconNigeria

Mastercard and Payment24 are extending their engagement across Eastern Europe, Middle East and Africa (EEMEA) to help bolster security and drive innovation within the fleet and fuel payment industry across the region.

The EMV standard, now being implemented in over 80 markets, has dramatically reduced the incidence of counterfeit card fraud associated with magnetic strip cards, saving hundreds of millions in potential losses.

This partnership not only drives innovation in the fleet and fuel payments sector, but also aims to speed up the transition to the secure EMV standard and help fleet operators reduce the risk of fraud associated with magnetic strip fleet cards.

This expanded collaboration extends the geographical reach of a proven solution and delivers modern fleet and fuel payment solutions to banks and fleet card issuers throughout the region. While drivers benefit from a quick, secure, and seamless way to make payments, fleet operators can now monitor driver spending in real-time, set expense limits, and minimize the need for cash.

“By combining Mastercard’s leading payment technology with Payment24’s innovative and proven fuel payments platform, we deliver a solution for the region that enhances security and adds significant value and convenience for customers,” said Clyde Rosanowski, Senior Vice President of Commercial Solutions, EEMEA at Mastercard.

Continue Reading

Technology

WATRA Advocates E-Governance and Technology to Boost Jobs for Youths In Nigeria, W/Africa

Published

on

, SiliconNigeria

WEST Africa Telecommunications Regulators Assembly (WATRA) has advocated greater adoption of e-Governance and concerted effort to expand the digital economy in Nigeria and other countries of West Africa. 

The executive secretary of WATRA, Aliyu Yusuf Aboki stated that this will boost investment and create quality jobs for young people in Nigeria and West Africa. He stated that despite the comparatively low rate of literacy in West Africa, there is a very wide scope for digitizing government services. 

He said he sees the enormous opportunity for e-governance as he travels across the 15 ECOWAS states. He explained that governments at all levels could increase their taxes dramatically by digitizing the identities of taxpayers and tax collection processes. He also emphasized that there is a great opportunity to expand access to education and healthcare through digital tools. 

 WATRA is a regional organisation that has the mandate to promote the adoption and harmonization of regulations that stimulate investment in telecommunications and increase affordable access for citizens.

 The WATRA boss cited the example of India where over 1 billion citizens, including the poorest citizens, could easily receive or make payments using their telephones through a government-supported platform, the Unified Payments Interface (UPI).

 Other government-backed digital schemes in the country enable municipal governments to manage healthcare online and citizens to store and readily access government documents such as tax returns on their phones. 

Aliyu pointed out that the digitalization of government services has transformed the lives of the 273 million Indians who are classified as living in poverty. While noting progress in the adoption of ICT to deliver and manage government services in West Africa, the WATRA boss emphasized the need to scale up existing schemes in the sub-region. 

Continue Reading

Popular News