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MTN’s Revv Programme Trains 10,000 SMEs on Smart Marketing

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Caption: R – L, 1st Row: Chief Sales & Distribution Officer, MTN Nigeria, Adekunle Adebiyi; Founder, BTDTHUB, Dipo Awojide; Chief Marketing Officer, MTN Nigeria, Rahul De; 2nd Row: Founder and CEO, Terragon Group, Elochukwu Umeh; Country Sales Director, JCDecaux, Opeoluwa Filani; Founder, Trainquarters, Stephanie Obi and General Manager, Regional Operations, Lagos & South West, MTN Nigeria, Josephine Sarouk, at the virtual masterclass of The MTN Revv Program for SMEs on Wednesday, September 9, 2020.

MTN Nigeria has equipped locally owned small businesses with skills on sales and marketing in a training session featuring leading industry experts, as part of the ongoing The Revv Programme.

Using a four-pronged approach including masterclasses, access to market, productivity tools support and advisory initiatives, the programme aims to reach and support 10,000 small and medium scale enterprises (SMEs) across Nigeria.

A total of nine masterclass sessions will be delivered by MTN executives and industry experts after which 200 SMEs will be selected to join MTN’s Y’ello 200 accelerator programme, giving them exclusive access to a broad range of technology-driven tools and services.

At the last edition of the Revv Programme masterclass themed: “Smart Marketing & Sales – Your Customers are out there” which held virtually on Wednesday, September 9, 2020, industry experts showed the SME owners in attendance how to navigate the murky waters of effective sales and marketing especially when digital is their only avenue.

Panelists included the Chief Marketing Officer, MTN Nigeria, Rahul De, Chief Sales & Distribution Officer, MTN Nigeria, Adekunle Adebiyi, Founder, BTDTHUB, Dipo Awojide, Founder, Trainquarters, Stephanie Obi, Founder and CEO, Terragon Group, Elochukwu Umeh and Country Sales Director, JCDecaux, Opeoluwa Filani

Rahul De has been the Chief Marketing Officer of MTN Nigeria since 2015. Prior to that, he was the Chief Marketing Officer at MTN Ghana and has occupied senior roles across Asia and Africa. In his wealth of marketing knowledge, he shared that building trust is key and every product must fill a gap if they want to achieve that cutting edge marketing they require. “As SMEs, we need to understand the gap areas we are filing. Once this is identified, the SME owner can proceed to build trust with customers”, Rahul said.

Also speaking at the masterclass, Chief Sales and Distribution Officer, MTN Nigeria, Adekunle Adebiyi, shared that the most important thing to look at is the product and the ease of accessing it. According to him, “apart from coming up with innovative ideas to make the product better, you need to expand your base by taking the product to where the customers are”.

While moderating the masterclass, Josephine Sarouk, General Manager, Regional Operations, Lagos & South West, shared that MTN has partnered with Facebook to offer Digital Marketing training sessions to the small business owners participating in the Revv Programme masterclasses. “We are also partnering with Facebook and we will be offering Revv Programme Digital Marketing training sessions and invites will be shared with all participants”, Josephine said.

The Revv Program was created to help small business owners rethink and retool their operations to enable them withstand the impact of the COVID-19 pandemic.

This is not the first of this kind of intervention by the telecommunication giant. In 2018, MTN launched the “Man In The Box” campaign to support small businesses with technology solutions and create awareness for them by showcasing their businesses in MTN LED “Boxes” for 24 hours to the entire world.

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SME

Visa Unveils Digital Services Suite for Businesses       

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Visa has unveiled a suite of new digital-first products and services that it claims will revolutionise the card and address the future needs of businesses, merchants and consumers and the financial institutions that serve them

Set for roll out over the coming, year, the new product roadmap was unveiled at the annual Visa Payments Forum in San Francisco.

“The industry is at a pivotal point – new technologies like Gen AI are rapidly shifting how we shop and manage our finances,” says Jack Forestell, chief product and strategy officer, Visa. “We’re announcing the next generation of truly digital-native payment card experiences. Today we unveiled new card features and digital innovations that will bring consumers into a more customized, convenient and secure future.”

The new products and services include Visa Flexible Credentials, which will allow a single card product to toggle between payment methods, enabling users to set parameters or choose whether they use debit, credit, ‘pay-in-four’ with buy now, pay late,r or pay using rewards points. Visa Flexible Credential is live in Asia and will be launching with Affirm later this summer in the US.

Visa is also introducing a slew of new ways to use the card when tapped on a mobile device, such as: Tap to Confirm: Easily authenticates identity when shopping online; Tap to Add Card: Enhances security when adding card into a wallet or app; Tap to P2P (person-to-person): Allows money to be sent between family and friends

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N101 Women Entrepreneurs To Receive N202 million Y’ellopreneur Equipment Grant

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One hundred and one female entrepreneurs have made it to the final stage of the Y’ellopreneur initiative and will each receive equipment loans of up to N2 million at a fixed interest rate of 2.5% and 36-months repayment duration from the MTN Foundation. 

The loans, which will be disbursed by the Bank of Industry, are expected to help the women scale their businesses thus contributing to reduction in female unemployment.

SMEs in less wealthy economies are mostly faced with sociocultural barriers and infrastructural deficit. They also lack poor access to finances and continuous education, and government support. Nevertheless, a 2022 report by Mastercard, shows that women in less wealthy economies are making their mark as vital economic contributors with over 25% significant business ownership of all local businesses, despite prevailing socio-economic constraints. The Y’ellopreneur initiative was established to contribute to tackling these problems in Nigeria, through capacity building, advisory and business support services.

Speaking about the equipment loan, Executive Secretary, MTN Foundation, Odunayo Sanya stated that the equipment loan is to facilitate the expansion of more sustainable women-led businesses. “Women-led businesses are powerful sources of job creation and economic growth. According to a report by PwC Nigeria, women account for 41% of business ownership and 3.4% of female employment within micro-enterprises, but they continue to face challenges in accessing finance. Through the Y’ellopreneur initiative, MTN Foundation and Bank of Industry are helping female entrepreneurs in Nigeria. By working together, we can build a fairer, more prosperous future,” said Odunayo Sanya, Executive Secretary, MTN Foundation.

 “This time, the MTN Foundation is concentrating on female entrepreneurs. Five hundred out of the nearly 42,000 applicants for the Y’ellopreneur programme were trained, and following careful assessment of their respective pitches, 101 women have qualified to receive the equipment grant and loan,” she added. 

The Y’ellopreneur initiative in partnership with the Bank of Industry (BOI) and the Enterprise Development Centre (EDC) is part of the MTN Foundation’s strategic efforts to support the government in attaining Sustainable Development Goals (SDG’s) 1,2, 5, 8 and 17 which seeks to eliminate poverty and hunger, achieve gender equality by empowering all women, and promote inclusive economic growth.

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17 Tony Elumelu Creative Storytellers Receive USD30,000 Fund from Heirs Insurance and Heirs Life

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Leading insurance companies, Heirs Insurance Limited (HIL) and Heirs Life Assurance (HLA) in partnership with Africa No Filter (ANF), have announced seventeen (17) young creatives across Africa as the recipients of the USD30,000 Tony Elumelu Storytellers Fund, a CSR initiative of both insurance companies.

The 17 finalists, selected from 3,600 entries, will receive $30,000 in grants (between $500 to 2,000 each) to develop projects that shine a light on entrepreneurs and entrepreneurship in Africa and challenge the negative stereotype of Africa.

The finalists represent 12 African countries, with 60% female and 40% male representation. Working with ANF, they will begin work on their submitted projects ranging from film to visual arts, journalism, and digital content creation. Named after African business leader and philanthropist, Tony O. Elumelu, CFR, and sponsored by Heirs Insurance and Heirs Life, the $30,000 creative fund is an extension of Elumelu’s commitment to redefining an African success story that is powered by Africa’s youth and their creative ideas. The Fund is a standalone initiative, not affiliated with the Tony Elumelu Foundation.

Speaking on behalf of both companies, Chief Marketing Officer, Ifesinachi Okpagu, congratulated the finalists, reiterating the confidence in the project’s mission to place Africa firmly on the map.

She said, “We commend the finalists of the Tony Elumelu Storytellers Fund on their ideas and commitment to this joint mission. We are confident that this CSR initiative will progressively change the often-negative stereotype about Africa.

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