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Google, NTDC Partner to Launch Tour Nigeria Collection

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A partnership announced by Google and the Nigerian Tourism Development Corporation seeks to help the Nigerian tourism sector recover and grow in the wake of the COVID-19 pandemic. 

Google and the NTDC are partnering to provide training for small businesses, digital skills initiatives for individuals and the launch of a new Google Arts & Culture collection called ‘Tour Nigeria’.

Google Arts & Culture has worked with the NTDC over a number of months to create an online exhibition of imagery, stories and commentary highlighting some of Nigeria’s beautiful, hidden gems – from the Awhum Caves of Enugu, to the Farin Ruwa falls of Nasarawa, the Osun Osogbo sacred grove of Osun state, and the Wikki Warm spring of Bauchi state. The project also features stories and photos from some of the most colourful cultural festivals in the country including the Yauri Rigata Festival, and the Kano Durbar Festival.

Google Arts & Culture and the NTDC have also launched a new ‘Explore Nigeria’ video series featuring top Nigerian social media influencers and YouTube creators. This video-based series highlights the best of Nigeria through the eyes of these influencers and can be found here at http://goo.gle/TourNigeria

“Rich heritage, natural beauty and vibrant cities, Nigeria is a destination we all need on our travel shortlist soon. Even though 2020 continues to be a challenging year for Nigerians and travellers from around the world, I hope that this unique online experience – created in collaboration with the Nigerian Tourism Development Corporation – can contribute to further promote Nigeria’s iconic sites and capture its stories. And even though I can’t travel, the project inspired me to start that journey by exploring the country through the works of Africa’s first literary Nobel laureate Wole Soyinka,“ says Amit Sood, Director, Google Arts & Culture. 

“The tourism sector is a key pillar of Nigeria’s economy. Initiatives that support and promote domestic tourism are critical, not only for the sector but also because a stronger tourism sector will help Nigeria’s economy recover in the wake of the COVID-19 pandemic. An expanded tourism sector will be able to drive employment and stimulate economic growth. Initiatives like Google’s – that are grounded in data-driven insights into how the sector can be supported and grown – strengthens NTDC’s ‘TOUR NIGERIA’ strategy, which seeks to promote domestic tourism in Nigeria. We are even more convinced now of the validity of this strategy and the rightness of our path, and are excited to kick start this with the ‘TOUR NIGERIA’ collection with Google Arts & Culture”, says NTDC Director-General, Folorunsho Coker. 

The partnership with NTDC will provide support for the local tourism sector including providing training programs to enable businesses to leverage online tools they can use to grow their businesses. The program also features a digital skills program aimed at helping individuals to skill up so they can find jobs or further develop their careers within the tourism industry. SMBs are being assisted by way of digital migration programs to help them get online, and expand their audience reach. And, lastly, the partnership will create exposure for Nigeria’s tourist attractions through Google’s technology offerings including virtual reality, 360° videos, Street View, ultra-high-resolution “gigapixel” images and Google Arts & Culture initiatives. 

“We’re always looking for new and creative ways in which technology can foster connections between people and the arts,” says Google Nigeria country director Juliet Ehimuan-Chiazor. “‘Explore Nigeria’ is an expression of that desire and a tangible program that demonstrates our economic support of and commitment to Nigeria.” 

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Technology

WATRA Advocates E-Governance and Technology to Boost Jobs for Youths In Nigeria, W/Africa

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WEST Africa Telecommunications Regulators Assembly (WATRA) has advocated greater adoption of e-Governance and concerted effort to expand the digital economy in Nigeria and other countries of West Africa. 

The executive secretary of WATRA, Aliyu Yusuf Aboki stated that this will boost investment and create quality jobs for young people in Nigeria and West Africa. He stated that despite the comparatively low rate of literacy in West Africa, there is a very wide scope for digitizing government services. 

He said he sees the enormous opportunity for e-governance as he travels across the 15 ECOWAS states. He explained that governments at all levels could increase their taxes dramatically by digitizing the identities of taxpayers and tax collection processes. He also emphasized that there is a great opportunity to expand access to education and healthcare through digital tools. 

 WATRA is a regional organisation that has the mandate to promote the adoption and harmonization of regulations that stimulate investment in telecommunications and increase affordable access for citizens.

 The WATRA boss cited the example of India where over 1 billion citizens, including the poorest citizens, could easily receive or make payments using their telephones through a government-supported platform, the Unified Payments Interface (UPI).

 Other government-backed digital schemes in the country enable municipal governments to manage healthcare online and citizens to store and readily access government documents such as tax returns on their phones. 

Aliyu pointed out that the digitalization of government services has transformed the lives of the 273 million Indians who are classified as living in poverty. While noting progress in the adoption of ICT to deliver and manage government services in West Africa, the WATRA boss emphasized the need to scale up existing schemes in the sub-region. 

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Africa Region

Africa’s Smartphone Market Declines 3.4% In Q1

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Africa’s smartphone market declined 3.4 per cent quarter on quarter (QoQ) in Q1 2023 to total 17 million units, the lowest level of shipments since the start of the COVID-19 pandemic in Q1 2020.  That’s according to the latest figures announced by International Data Corporation (IDC), with the firm’s newly released Worldwide Quarterly Mobile Phone Tracker showing that rising inflation and local currency depreciations against the U.S. dollar have negatively impacted demand for smartphones across the continent.

Shipments of feature phones across Africa also declined in Q1 2023, although not to the same extent as smartphones. Feature phones remain relatively affordable and are still the preferred secondary device option for many consumers.

“Africa’s smartphone declined throughout 2022 amid weak consumer demand, and this has been exacerbated by rising inflation and higher device prices,” says George Mbuthia, a senior research analyst at IDC. “The average selling price (ASP) for smartphones grew QoQ due to high import costs and the fact that many vendors’ flagship devices are now equipped with 5G and have therefore moved up in price to the premium segment.”

Africa’s top 3 smartphone markets recorded a mixed performance in Q1 2023. South Africa and Nigeria both saw shipments decline QoQ, while the Egyptian market registered growth. South Africa was impacted by seasonality issues and weak demand, meaning vendors were unable to bring in new units while they continued to clear the channel. Egypt remains below its potential, but local assembly is picking up in the country and the government has now dropped its “letters of credit” requirement for vendors, both of which have helped the market to recover from its low base.

Transsion (Tecno, Itel, and Infinix) accounted for the largest share for smartphone shipments across Africa in Q1 2023, despite experiencing a decline in units. Samsung placed second, while Xiaomi came in third.

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Africa Region

M-KOPA raises $250m to scale high-impact consumer fintech across Africa

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M-KOPA, a leading fintech platform, today announced it successfully closed over $250m in new debt and equity funding to expand its financial services offering to underbanked consumers across Sub-Saharan Africa. This marks one of the largest combined debt and equity raises in the African tech sector, enabling M-KOPA to continue its rapid growth.

Over $200m in sustainability-linked debt financing was led and arranged by Standard Bank Group, Africa’s largest bank and long-term strategic partner to M-KOPA. Other participating lenders include The International Finance Corporation (IFC), funds managed by Lion’s Head Global Partners, FMO: Dutch Entrepreneurial Development Bank, British International Investment, Mirova SunFunder and Nithio. A further $55m in equity investment was backed by existing strategic investor Sumitomo Corporation, which is contributing $36.5m to the total raise and will engage closely with M-KOPA on new growth markets and products. Blue Haven Initiative, Lightrock, Broadscale Group and Latitude, the sister fund to Local Globe, also participated in the transaction.

M-KOPA’s fintech platform combines the power of digital micropayments with the Internet-of-Things (IoT) to provide customers with access to productive assets. In markets where individuals have limited pre-existing financial identities and conventional collateral, M-KOPA’s flexible credit model allows individuals to pay a small deposit and get instant access to everyday essentials, including smartphones, electric motorcycles and solar power systems, and then graduate to digital financial services such as loans and health insurance. M-KOPA’s solution embeds credit into the product through a smart digital connection, giving customers ownership instantly, which they can pay off through micro-instalments over time. The company has sold over 3 million of these products through a unique direct sales model that includes more than 10,000 agents. M-KOPA’s operations started in East Africa and successfully expanded to Nigeria in 2021 and, more recently, Ghana. From 2020 to 2022, M-KOPA recorded a compound annual growth rate of 85% in new customer acquisition, and was recently recognised as one of Africa’s Fastest-Growing Top 100 companies by the Financial Times for two consecutive years, in 2022 and 2023.

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