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MTN Empowers MSMEs Through Digital & Business Skills

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The advent of COVID-19 at the beginning of this year and the subsequent nation-wide lockdown took the business world by surprise. Several MSMEs were forced to shut down with millions of people losing their jobs.

The pandemic resulted in a need for MSMEs to function virtually to stay afloat, viable and competitive. However, the exclusionary nature of the Nigerian digital space made it challenging for several MSMEs to access the tools and platforms needed to facilitate business activities.

In August 2020, MTN introduced The Revv Programme to provide 10,000 MSMEs with masterclasses, advisory services, productivity support and access to new markets. Following the completion of the programme this month, a virtual closing ceremony held on Monday, December 14.

The Chief Enterprise and Business Officer, Lynda Saint-Nwafor, who presented the welcome address on behalf of the CEO stated, “When MSMEs thrive, the economy thrives. Our goal is to empower MSMEs in today’s digital economy.” She also revealed that the response from the public to register exceeded expectations. “We set a goal to train 10,000 MSMEs. 24,000 businesses registered for the Revv programme.”  

The Chairman of the Small and Medium Enterprises Development Agency (SMEDAN), Chief Femi Pedro, delivering the keynote address, spoke to his interest in MSMEs and the efforts at SMEDAN.

“We have 1.7 million MSMEs registered on the SMEDAN platform and it is our wish that the knowledge gained as well as the opportunity to obtain grants from the government, will position businesses for better in the coming years.”

He thanked MTN for its contribution towards enabling MSMEs access the tools they need in today’s digital economy and implored the company to continue in its efforts on MSMEs.

The closing ceremony featured the recognition of the Y’ello 200, MSMEs selected from the Revv programme which MTN would empower with tools and awareness creation opportunities through exclusive access to a range of technology-enabled, productivity tools and services for six months.

Representatives from the Y’ello 200 expressed gratitude to MTN for the Revv Programme. A representative of Glisten International Academy, an educational institute based in Abuja who was announced as one of the Y’ello 200 said, “This programme has been enlightening and engaging. We thank MTN for putting this together.” 

Modupe Kadri, Chief Financial Officer, MTN Nigeria, in his congratulatory message to the Y’ello 200 assured them of MTN’s commitment towards supporting their businesses. “We will provide you with services and support for your digital needs,” he said

Mr Olukayode Pitan, Managing Director, Bank of Industry gave the appreciatory remarks to panellists and contributors. “Supporting the growth of SMEs is one of the things MTN and BOI have in common. Thank you MTN for bringing your knowledge and industry to the masterclasses. BOI is always willing to partner to support SME growth.”

The closing remarks were given by Onyinye Ikenna-Emeka, General Manager, Enterprise Marketing, MTN Nigeria. “We are excited by the success of The Revv programme and I have the honour to announce that this will now be a yearly initiative that is to become a part of MTN Nigeria’s value proposition to MSMEs.” She thanked all stakeholders including the Nigerian government, the facilitators of the masterclasses, MTN’s partners and the participants.

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MTN Foundation Launches Skills Academy to Train 3 Million Nigerians

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The MTN Foundation has officially launched its Skills Academy, a transformative digital learning platform designed to empower millions of Nigerians with access to digital and financial skills essential for the 21st-century economy. The launch event, held at the Transcorp Hilton in Abuja, brought together top government officials, education stakeholders, and technology experts, reinforcing the importance of public-private collaboration in building a digitally inclusive Nigeria.

The platform, available at skillsacademy.mtn.com, is open to individuals aged 13 and above, whether in school, recently graduated, self-employed, or unemployed. It also features a career guidance tool to help secondary school students and other users explore pathways aligned with their strengths and market demand.

With youth unemployment over 6% and more than 18.3 million children out of school, according to the latest data from the National Bureau of Statistics (NBS) and the United Nations Children’s Fund (UNICEF), Nigeria faces a pressing need to close the digital skills gap. The Skills Academy directly responds to this challenge by offering free, self-paced courses and certifications in high-demand areas such as data analysis, software engineering, digital marketing, and project management.

In her welcome address, Dr. Mosun Belo-Olusoga, Chairman of the MTN Foundation (represented by Simon Aranonu, Director of the MTN Foundation), stated, “We believe digital skills are a truly powerful asset. No Nigerian youth or child should be left behind because of their socioeconomic background. This platform is designed to provide world-class learning experiences, helping Nigerian youth thrive and become future leaders.” To date, the platform has over 7,000 people learning and over 3,000 courses completed, setting a strong foundation for nationwide scalability.

The Honourable Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, in his keynote, described the platform as “unique and critical.” “Nigeria is a country that is extremely blessed. With an average age of just 16.9, we are one of the youngest populations in the world. This program is not just about training; it’s about equipping a generation that will drive innovation, deepen our economy, and position Nigeria as a net exporter of tech talent,” the Minister commented.

Odunayo Sanya, Executive Director of the MTN Foundation, added, “We are focused on building Africa’s largest digital talent pipeline. Through relevant and practical courses across various disciplines, offered in collaboration with the global e-learning platform Coursera, this web-based training system will be instrumental in promoting a digitally skilled workforce.”

This initiative is part of the MTN Foundation’s broader Digital Skills for Digital Jobs programme, which aligns with the Nigerian Government’s National Digital Economy Policy and Strategy (NDEPS) and Sustainable Development Goal 4: Quality Education.

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How Mobile Money Topped Two Billion Account Holders

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This is according to the ‘State of the Industry Report on Mobile Money 2025’ prepared by the GSMA Mobile Money programme which works to advance the mobile money ecosystem for communities worldwide that lack access to more traditional banking services. 

Its latest report finds that transaction volumes and values for mobile money accounts experienced robust double-digit growth in 2024. Approximately 108 billion transactions, totalling over $1.68 trillion, were processed through mobile money accounts in 2024. Year-on-year, transaction volumes increased by 20%, while transaction values grew by 16%, up from a 13% increase in 2023. 

In Sub-Saharan Africa alone, year-on-year, mobile money added around $190 billion to GDP in 2023, demonstrating its sustained economic influence. Sub-Saharan Africa remains the world’s most active mobile money region, driven by new registered accounts and rising monthly activity in East and West Africa. East Africa was the leading driver of monthly active account growth in 2024, followed by Southeast Asia and West Africa. 

Mobile money continues to play a key role in economic development. By the end of 2023, the total GDP of countries with mobile money services was over $720 billion higher than it would have been without them, reflecting a 1.7% increase in GDP driven by mobile money.

Vivek Badrinath, GSMA Director General comments: “Mobile money has emerged as a powerful driver of financial inclusion and economic growth. Its continued success depends on supportive regulatory environments that promote innovation, accessibility and help unlock the full socio-economic potential. To ensure mobile money remains accessible, affordable, and safe, it is vital for governments and regulators to work with financial service providers to support financial literacy programs, empowering underserved populations and opening new opportunities for financial decision-making.”

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Africa’s Smartphone Market Surpasses Feature Phones for the First Time in Q1 2024

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Africa’s smartphone market showed remarkable resilience in the face of macroeconomic challenges and forex issues in Q1 2024, with shipments increasing 17.9% year on year (YoY) to reach 20.2 million units.

That’s according to the latest insights from International Data Corporation (IDC), with the firm’s newly released Quarterly Global Mobile Phone Tracker showing that feature phone shipments declined 15.9% over the same period to total 18.8 million units. This marks the first quarter where smartphone shipments have surpassed feature phone shipments in Africa, highlighting a clear transition toward smartphones across the region.

“South Africa experienced healthy YoY growth in Q1 2024, driven by the rising popularity and availability of competitively priced Chinese brands with advanced features,” says Arnold Ponela, a senior research analyst at IDC. “Meanwhile, Nigeria saw robust growth fueled by the success of Transsion brands and Xiaomi, particularly in the entry-level segment, which significantly boosted shipments. Kenya further strengthened its position as the third-largest smartphone market in Africa in Q1 2024, with innovative financing models like Mkopa driving sales growth.”

In Q1 2024, Transsion brands (Tecno, Itel, Infinix) maintained their leading position in terms of smartphone market share, driven by their compelling entry-level device portfolio tailored to the African market. However, Samsung and Xiaomi gained market share on the previous quarter, driven by mid-range ($200<$400) models. Overall, shipments of smartphones in this price range increased in Q1 2024, while shipments of <$100 devices declined, indicating a growing consumer preference for feature-rich models.

Looking at 2024 as a whole, IDC expects Africa’s smartphone market to see shipments increase 5.7% YoY, with a sustained upward trajectory for the next five years. “Africa remains a market with a high share of feature phones, although they are expected to gradually decline as the transition to smartphones gains momentum,” says Akash Balachandran, a research manager at IDC. “This shift, coupled with rising demand, will be the key driver of overall growth in the smartphone market. Persistent inflationary pressures and escalating macroeconomic uncertainties may cause short-term fluctuations but will not impede the long-term transition.”

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