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Africa Region

Facebook Highlights Afrocentric Liquor Loved in Homes and Bars Globally

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In commemoration of this year’s Africa’s Day, Facebook draws attention to a brand that is helping to reshape, refine and reproduce a drink viewed by many as a ‘drink for the streets’.

This drink is popularly known as ‘ogogoro’ and the brand that’s putting this drink on the global map is Pedro’s Premium Ogogoro. With an Instagram page that has been deliberately designed to charm people from all walks of life into getting a taste of this drink, Pedro is doing a great job of spreading the tentacles of Nigeria’s cultural drink into the world’s most urban regions.

From Lagos Nigeria, Pedro’s premium ogogoro has now found a market in Ghana, Kenya and London. Let’s take a quick peek at seven things we can learn about this Afrocentric liquor that’s now finding its way to bars across the world.

  1. Ogogoro can be both traditional and modern

A first glance at Pedro’s Instagram page portrays the enticing look of a bottle with a splendid blue label. Pedro’s has proven that the drink called ‘ogogoro’ can look premium and be compared with Western alcoholic drinks like vodka, whiskey, brandy, etc.

  1. Ogogoro is loved by all and sundry

From the riverine communities of Nigeria’s southern regions, Pedro’s shows that ogogoro can transcend rural borders and find its way into the hands and homes of people living in highbrow areas of Lagos and other countries like Ghana, Kenya and the UK.

  1. Ogogoro isn’t just about the drink, it’s about the culture

Pedro’s Premium Ogogoro constantly shows how the culture behind the drink is vital. A preview of the photos on the brand’s Instagram page shows several images of African cultural items. It’s obvious that the culture is what drives the brand, not just the liquor. Maybe, there’s a spirit in this spirit drink called ogogoro.

  1. People love ogogoro

Every now and then, you’ll see Instagram posts from Pedro’s explaining that their stock has been sold out which leads to a safe assumption that the demand for premium ogogoro is almost more than the supply.

  1. You can use ogogoro in cocktails

Cocktails are known to contain such heavy spirits as whiskey and vodka but it’s interesting to note that ogogoro can also make for a good base in cocktail drinks and they can actually look and taste great.

  1. Ogogoro can also use some pairings

Fans of alcoholic drinks are definitely aware of the multiple variations of meals and other stuff that probably go well with their favourite liquor. Ogogoro is not an exception. Asides distilling this premium spirit, Pedro’s goes through the task of educating the inexperienced or unknowing drinker about possible pairings that would be great with this drink.

  1. Premium ogogoro is made from four key processes

Premium ogogoro is obtained from the oil or raffia palm tree and has to go through four key processes namely, tapping, fermentation, distillation and refinement. The tapping is done in the rural areas by palm wine tappers; this is also where the natural fermentation occurs traditionally using wild yeast. The first round of distillation is also carried out by rural practitioners to help preserve the otherwise fermented sap. The final process is what separates premium ogogoro from its rural counterpart to give it that premium taste.

Learn more about Pedro’s Premium Ogogoro on the official Facebook Africa page and on a dedicated ‘Made by Africa, Loved by the World’ microsite to get a glimpse into the growth and success of the Afrocentric liquor that is loved in homes and bars across the world.

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Schneider Electric Targets 900m Africans With Sustainable Energy Solutions

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Schneider Electric said it is targeting 900 million Africans including 95 million Nigerians with universal access to sustainable energy solutions in rural communities by fostering a greener and more resilient future.

The global energy provider said it is committed to providing access to clean electricity to 50 million by 2025, and 100 million by 2030. To date, 46.5 million people have already benefited from Schneider’s energy access solutions.

The country president, Schneider Electric West Africa, Ajibola Akindele, speaking at the Energy Access Investment Forum (EAIF) conference, held in Lagos, recently, said they have a wide range of Access to Energy solutions suitable for electrifying small homes and micro-enterprises, fundamental public services, up to villages and communities.

“Our mission is to be a global digital partner for sustainability and efficiency, empowering all to make the most of our energy resources, bridge progress and sustainability for all. At Schneider Electric, we call this Life is On,” he said.

Director MEAS, Access to Energy, Schneider Electric, Thomas Bonicel, speaking on Schneider Electric’s Access to Energy (A2E) program, emphasized the program’s mission to empower communities through clean and reliable energy access including training & entrepreneurship programs, social & inclusive business, and investment funds.

“There are over 700 million people across the world without access to energy, 600 million in Africa and 95 million in Nigeria; at Schneider Electric, we have decided to deploy our Access to Energy solutions in Nigeria.

“Our major KPI is the impact measured by the quantity of connected people and with Villaya Flex, our latest innovation, we are ready to support independent electricity access and renewable energy adoption in remote villages and off-grid communities,” he said.

The commercial leader, Microgrid, Schneider Electric, Teina Teibowei, said, Villaya Flex, a packaged, comprehensive microgrid solution, is specifically designed for rural, off-the-grid communities and aims to ensure a dependable and sustainable energy supply to meet daily needs and power productive economic activities in these

Teibowei also noted the Nigerian government and the World Bank’s joint efforts to extend electricity access to rural Nigerian villages, adding that  Schneider Electric’s Villaya Flex microgrid solution is well-positioned to tackle the electrification challenges of these remote communities, potentially serving as a valuable asset for the World Bank’s Nigeria Distributed Access through Renewable Energy Scale-up (DARES) project.

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Africa Region

Mastercard and Payment24 to Boost EMV Adoption in Africa, Others

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Mastercard and Payment24 are extending their engagement across Eastern Europe, Middle East and Africa (EEMEA) to help bolster security and drive innovation within the fleet and fuel payment industry across the region.

The EMV standard, now being implemented in over 80 markets, has dramatically reduced the incidence of counterfeit card fraud associated with magnetic strip cards, saving hundreds of millions in potential losses.

This partnership not only drives innovation in the fleet and fuel payments sector, but also aims to speed up the transition to the secure EMV standard and help fleet operators reduce the risk of fraud associated with magnetic strip fleet cards.

This expanded collaboration extends the geographical reach of a proven solution and delivers modern fleet and fuel payment solutions to banks and fleet card issuers throughout the region. While drivers benefit from a quick, secure, and seamless way to make payments, fleet operators can now monitor driver spending in real-time, set expense limits, and minimize the need for cash.

“By combining Mastercard’s leading payment technology with Payment24’s innovative and proven fuel payments platform, we deliver a solution for the region that enhances security and adds significant value and convenience for customers,” said Clyde Rosanowski, Senior Vice President of Commercial Solutions, EEMEA at Mastercard.

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Technology

WATRA Advocates E-Governance and Technology to Boost Jobs for Youths In Nigeria, W/Africa

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WEST Africa Telecommunications Regulators Assembly (WATRA) has advocated greater adoption of e-Governance and concerted effort to expand the digital economy in Nigeria and other countries of West Africa. 

The executive secretary of WATRA, Aliyu Yusuf Aboki stated that this will boost investment and create quality jobs for young people in Nigeria and West Africa. He stated that despite the comparatively low rate of literacy in West Africa, there is a very wide scope for digitizing government services. 

He said he sees the enormous opportunity for e-governance as he travels across the 15 ECOWAS states. He explained that governments at all levels could increase their taxes dramatically by digitizing the identities of taxpayers and tax collection processes. He also emphasized that there is a great opportunity to expand access to education and healthcare through digital tools. 

 WATRA is a regional organisation that has the mandate to promote the adoption and harmonization of regulations that stimulate investment in telecommunications and increase affordable access for citizens.

 The WATRA boss cited the example of India where over 1 billion citizens, including the poorest citizens, could easily receive or make payments using their telephones through a government-supported platform, the Unified Payments Interface (UPI).

 Other government-backed digital schemes in the country enable municipal governments to manage healthcare online and citizens to store and readily access government documents such as tax returns on their phones. 

Aliyu pointed out that the digitalization of government services has transformed the lives of the 273 million Indians who are classified as living in poverty. While noting progress in the adoption of ICT to deliver and manage government services in West Africa, the WATRA boss emphasized the need to scale up existing schemes in the sub-region. 

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