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Focus Softnet poised to Spread its footprints in West African market

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Press Release

10th April 2016. Lagos, Nigeria

Focus Softnet poised to Spread its footprints in West African market
In what the industry is seeing as a highly effective business strategy, global players in the enterprise software solutions arena, Focus Softnet Services has perfected its strategy to dominate the enterprise software market space in West Africa. Utilizing its now unique Franchising scheme, the company is presently using the access of its partners in the local market, to create a comfortable relationship for its customers in the region.
Focus Softnet has a rich history of innovation, growth and global expansion with an extensive worldwide network of offices spread across several countries. Since its inception in 1992 in India, Focus Softnet has established itself as a global vendor with global reach, through its own local offices and support teams and through its business associates.
In its bid to reach customers in the tier 2 and tier 3 markets across the globe, the company decided to adopt the franchising route in 2011. “The global ERP market has been in the upswing since 2014 and projected to grow more in 2016. There is a huge opportunity waiting to be captured as 40% of the market is unorganised, with the dominance of local and regional players in the market. With the SME segment growing, the need for ERP is also increasing, which is being fulfilled by Focus Softnet through our entry level, mid-range and specialised product range that can be easily customized to suit every business’ requirements,” explained Faisal Mohammed Raziuddin, Vice President, Business Development at Focus Softnet India.
This franchising scheme which recently led to the birth of its Nigerian and West African presence, Focus Softnet Services Nigeria Limited, has further strengthened the brand presence of the company in the region. While entertaining questions from some media executives in Lagos, the Managing Director of Focus Softnet Services Nigeria Limited, Emeakpor Moses Uvomata, explained that the strategic entry into the Nigerian market is to ensure adequate servicing of the West African sub region.
“Focus Softnet is a supermarket of enterprise software solutions and there’s no better place to kick-start the entry into the west African sub region other than from Nigeria. We have perfected our market entry strategies in Ghana, Cameroon, Gambia, Sierra Leone, Liberia, and others and we’ll be reeling out our activities in these markets from April 2016” stated Mr. Uvomata.
Describing the array of solutions from the stable of Focus Softnet, the managing director of the Nigerian office listed them to include solutions for the Enterprise (Focus 8, Focus I, Focus CRM) SMEs (Focus RT, Focus 6) and other industries like Academia, Warehousing, Retail Management, Manufacturing, Hospital Management, Restaurants, Real Estate, and Mobile applications.
According to him, Focus Softnet’s consulting services and skillsets are backed by a vast knowledge-base and a keen understanding of what it takes to run and grow a business. “By re-engineering business processes and optimizing resources, developing and deploying user-friendly, flexible and cost-efficient industry specific solutions. We back our clients with complete and disciplined strategies for managing their work force globally through our HR services ranging from sourcing, assessing and providing training and development needs of an organizations work force. Focus Softnet has helped over 30,000 clients across the globe increase productivity and efficiency, and run better”.

About Focus Softnet Services Limited
Established in 1992, Focus Softnet has a rich history of innovation, expansion and growth. With business associates in 25 offices across 15 countries, Focus Softnet’s experience and multi-domain expertise, in consulting services and skillsets are backed by a vast knowledge-base and a keen understanding of what it takes to run and grow a business. By re-engineering business processes and optimizing resources, developing and deploying user-friendly, flexible and cost-efficient industry specific solutions, we back our clients with complete and disciplined strategies for managing their work force globally through our HR services ranging from sourcing, assessing and providing training and development needs of an organizations work force. Focus Softnet has helped over 30,000 clients across the globe increase productivity and efficiency, and run better.
 :[email protected]
http://www.focussoftnet.com/
http://www.facebook.com/focussoftnet

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Technology

WATRA Advocates E-Governance and Technology to Boost Jobs for Youths In Nigeria, W/Africa

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WEST Africa Telecommunications Regulators Assembly (WATRA) has advocated greater adoption of e-Governance and concerted effort to expand the digital economy in Nigeria and other countries of West Africa. 

The executive secretary of WATRA, Aliyu Yusuf Aboki stated that this will boost investment and create quality jobs for young people in Nigeria and West Africa. He stated that despite the comparatively low rate of literacy in West Africa, there is a very wide scope for digitizing government services. 

He said he sees the enormous opportunity for e-governance as he travels across the 15 ECOWAS states. He explained that governments at all levels could increase their taxes dramatically by digitizing the identities of taxpayers and tax collection processes. He also emphasized that there is a great opportunity to expand access to education and healthcare through digital tools. 

 WATRA is a regional organisation that has the mandate to promote the adoption and harmonization of regulations that stimulate investment in telecommunications and increase affordable access for citizens.

 The WATRA boss cited the example of India where over 1 billion citizens, including the poorest citizens, could easily receive or make payments using their telephones through a government-supported platform, the Unified Payments Interface (UPI).

 Other government-backed digital schemes in the country enable municipal governments to manage healthcare online and citizens to store and readily access government documents such as tax returns on their phones. 

Aliyu pointed out that the digitalization of government services has transformed the lives of the 273 million Indians who are classified as living in poverty. While noting progress in the adoption of ICT to deliver and manage government services in West Africa, the WATRA boss emphasized the need to scale up existing schemes in the sub-region. 

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Africa Region

Africa’s Smartphone Market Declines 3.4% In Q1

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Africa’s smartphone market declined 3.4 per cent quarter on quarter (QoQ) in Q1 2023 to total 17 million units, the lowest level of shipments since the start of the COVID-19 pandemic in Q1 2020.  That’s according to the latest figures announced by International Data Corporation (IDC), with the firm’s newly released Worldwide Quarterly Mobile Phone Tracker showing that rising inflation and local currency depreciations against the U.S. dollar have negatively impacted demand for smartphones across the continent.

Shipments of feature phones across Africa also declined in Q1 2023, although not to the same extent as smartphones. Feature phones remain relatively affordable and are still the preferred secondary device option for many consumers.

“Africa’s smartphone declined throughout 2022 amid weak consumer demand, and this has been exacerbated by rising inflation and higher device prices,” says George Mbuthia, a senior research analyst at IDC. “The average selling price (ASP) for smartphones grew QoQ due to high import costs and the fact that many vendors’ flagship devices are now equipped with 5G and have therefore moved up in price to the premium segment.”

Africa’s top 3 smartphone markets recorded a mixed performance in Q1 2023. South Africa and Nigeria both saw shipments decline QoQ, while the Egyptian market registered growth. South Africa was impacted by seasonality issues and weak demand, meaning vendors were unable to bring in new units while they continued to clear the channel. Egypt remains below its potential, but local assembly is picking up in the country and the government has now dropped its “letters of credit” requirement for vendors, both of which have helped the market to recover from its low base.

Transsion (Tecno, Itel, and Infinix) accounted for the largest share for smartphone shipments across Africa in Q1 2023, despite experiencing a decline in units. Samsung placed second, while Xiaomi came in third.

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Africa Region

M-KOPA raises $250m to scale high-impact consumer fintech across Africa

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M-KOPA, a leading fintech platform, today announced it successfully closed over $250m in new debt and equity funding to expand its financial services offering to underbanked consumers across Sub-Saharan Africa. This marks one of the largest combined debt and equity raises in the African tech sector, enabling M-KOPA to continue its rapid growth.

Over $200m in sustainability-linked debt financing was led and arranged by Standard Bank Group, Africa’s largest bank and long-term strategic partner to M-KOPA. Other participating lenders include The International Finance Corporation (IFC), funds managed by Lion’s Head Global Partners, FMO: Dutch Entrepreneurial Development Bank, British International Investment, Mirova SunFunder and Nithio. A further $55m in equity investment was backed by existing strategic investor Sumitomo Corporation, which is contributing $36.5m to the total raise and will engage closely with M-KOPA on new growth markets and products. Blue Haven Initiative, Lightrock, Broadscale Group and Latitude, the sister fund to Local Globe, also participated in the transaction.

M-KOPA’s fintech platform combines the power of digital micropayments with the Internet-of-Things (IoT) to provide customers with access to productive assets. In markets where individuals have limited pre-existing financial identities and conventional collateral, M-KOPA’s flexible credit model allows individuals to pay a small deposit and get instant access to everyday essentials, including smartphones, electric motorcycles and solar power systems, and then graduate to digital financial services such as loans and health insurance. M-KOPA’s solution embeds credit into the product through a smart digital connection, giving customers ownership instantly, which they can pay off through micro-instalments over time. The company has sold over 3 million of these products through a unique direct sales model that includes more than 10,000 agents. M-KOPA’s operations started in East Africa and successfully expanded to Nigeria in 2021 and, more recently, Ghana. From 2020 to 2022, M-KOPA recorded a compound annual growth rate of 85% in new customer acquisition, and was recently recognised as one of Africa’s Fastest-Growing Top 100 companies by the Financial Times for two consecutive years, in 2022 and 2023.

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