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Verve Launches the ‘Good Life’ Consumer Promo

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Africa’s leading payment technology and card business, Verve International, has launched a nationwide promo to reward its cardholders with cash prizes and airtime. The promo tagged “The Verve Good Life Promo” kicked off on September 1, 2020 and will run till November 29, 2020.

The Verve Good Life Promo seeks to enable Verve’s loyal card holders to live the good life, whatever the ‘good life’ means to them. Its objective is to alleviate the adverse impact of the COVID-19 pandemic and subsequent economic hardship on Verve card holders and Nigerians in general

Speaking about the initiative, Cherry Eromosele, Group Chief Marketing and Communications Officer, Interswitch Group, reiterated the brand’s commitment to reward Verve card holders for their loyalty.

She said: “Beyond our commitment to provide Verve card holders with seamless, reliable and secure payment solutions both locally and internationally, we currently identify with their challenges, especially as occasioned by the pandemic, therefore we desire to play a part in alleviating these. This has informed the introduction of the Verve Good Life Promo. During the 12 weeks of the promo, we will be rewarding over 2,500 Verve card holders nationwide with over N27 million naira in cash and airtime”.

Mike Ogbalu III, Divisional CEO for Verve International, stated that the Verve Good Life promo idea represents the latest initiative among recent interventions conceptualized by Verve to reward the loyalty of its cardholders whilst incentivizing them towards continued transaction, in addition to other activations such as the highly successful series of ‘Free Fuel Friday’ promotions that are being championed by the brand.

Ogbalu said, “Despite the economic challenges, we will continue to stay true to our commitment to being customer-centric by guaranteeing efficient payment solutions tailored to the lifestyles of African consumers and continuously rewarding customers who have stayed loyal to our brand.”

To qualify for the grand draw for N1,000,000 cash prize, Verve cardholders are expected to transact with their Verve cards at least 36 times during the 3 months duration of the promo. To qualify for the monthly raffle draws for N50,000 cash prize, card holders are expected to transact with their Verve cards at least 12 times monthly.

To qualify for the weekly raffle draws for N10,000 cash prize and N5,000 airtime reward, cardholders are expected to transact at least 3 times weekly. The more customers transact, the higher their chances of winning.

Weekly Prize category 1 – 100 winners to win N10,000 cash every week for 12 weeks; Weekly Prize category 2 – 100 winners to win N5,000 airtime every week for 12 weeks; and Monthly Prize category – 50 winners to win N50,000 cash every month during the 3 months of the promo.

Also, Grand Prize category – 2 winners to win N1,000,000 cash each at the end of the 3 months period of the promo.

The promo will run for three (3) months, with rewards for Verve cardholders who consistently use their cards across various payment channels such as: Point of Sale (POS) terminals, Automated Teller Machines (ATMs), Web and agent banking centers.

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Financial

Huawei Moves Into Financial Services Industry

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Huawei announced the launch of the Financial Partner Go Global Program (FPGGP) Acceleration Program during the 2024 HiFS Frontier Forum. Huawei aims to work with more partners that have extensive industry-specific experience, focus on key scenarios within digital transformation in the global financial industry, and unite program participants and their capacity to innovate.

In this way, Huawei and partners can support the transformation and upgrade of customers in the financial industry throughout the lifecycle from consultation, solutions, to services, achieving win-win cooperation for all involved.

Jason Cao, Vice President of Huawei and CEO of Huawei Digital Finance BU, stated that Huawei is committed to building a global ecosystem for the digital finance industry. This involves global leading partners, those who are engaged in the local industry, and who are innovators in segmented scenarios. “Huawei has worked with partners to develop innovative scenario-based solutions in eight mainstream industry scenarios, from infrastructure O&M to application system platforms, from core business transactions to big data applications, and from banking to insurance and securities.”

FPGGP made its debut in 2021. Over the past three years, FPGGP has worked with 11 partners to successfully deliver solutions and complete digital transformation for over 20 financial customers in 14 countries and regions worldwide. Now, it had 24 partners join in China, among which six became council members: Sunline, Tongdun Technology, Netis, Wallyt, Sinosoft, and Chinasoft International.

Roger Wang, Vice President of Huawei Digital Finance BU and President of Global Partnerships, said that Huawei stick to the “Partners + Huawei” strategy and keep cooperating with world-leading financial partners for shared success, and provide excellent solutions, innovation capabilities, and outstanding practices with partners. As of May 2024, Huawei has served over 3600 financial customers in more than 60 countries and regions, including 53 of the world’s top 100 banks.

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Emerging Technologies

Access Holdings Calls for Responsible Use of AI

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Access Holdings PLC, a leading financial services group, has echoed the need for ethical considerations in using Artificial Intelligence (AI), calling stakeholders in the financial industry to factor its sustainability implications. This call to action was driven by a compelling keynote address delivered by Lanre Bamisebi, Executive Director of IT & Digitalisation at Access Holdings, at the Smart Banking Summit 2024 held in Kenya  recently.

Speaking on the topic, “AI Guardians: Securing Compliance and Mitigating Risks,” Bamisebi’s keynote shed light on the imperative to strike a balance between innovation and responsibility as the banking sector and broader society embrace AI’s transformative potential.

“Artificial Intelligence has the power to revolutionise our societies. Over the years, this has become increasingly evident, offering unprecedented opportunities for growth, efficiency, and innovation. From enhancing customer service to optimising risk management, AI’s potential benefits in finance are vast. However, as we embrace AI, we must also ensure that its deployment is ethical, secure, and compliant with regulatory standards to mitigate risks effectively,” he said.

As the transformative power of AI continues to fuel innovation, concerns remain about its negative impact on the environment. According to OpenAI researchers, since 2012, the amount of computing power required to train cutting-edge AI models has doubled every 3.4 months. They also posit that by 2040, the emissions from the Information and Communications Technology (ICT) industry will reach 14 per cent of the global emissions, with the bulk of those emissions coming from ICT infrastructure, particularly data centres and communication networks.

Speaking to these concerns, Bamisebi said, “The exponential growth of AI adoption must be met with thoughtful consideration for its environmental footprint. As we harness the power of AI, we must prioritise sustainable practices to mitigate its energy consumption and carbon emissions, ensuring a harmonious coexistence between technological advancement and environmental preservation.

“We must embrace our roles as guardians, and place comprehensive regulatory frameworks, ethical standards, and continuous learning at the fore of our considerations so that we create a future that is safe, inclusive, and prosperous for all,” Bamisebi charged.

Themed ‘Navigating the Next: Africa’s Leap into Smart, Secure, and Inclusive Banking’, the summit was a pivotal gathering of leaders spearheading the digital evolution in the African banking and finance space.

Other contributors at the summit include Winnie Kaaka, Head of Product and Digital Banking, Access Bank Plc; Harry Hare, Co-Founder and Chairman, dx5; Moses Okundi, CIO/CTO, Absa; Tim Theuri, CISO, Safaricom/M-Pesa Africa; Daniel Adaramola, CISO, SunTrust Bank Nigeria Ltd; Steve Njenga, Founder and CEO, Metis Technology Solutions Ltd, and more.

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IT in Banking

Tribunal Okays Visa and Mastercard Card Fee Case

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A UK tribunal has ruled that interchange fee lawsuits against Visa and Mastercard can proceed. The two US giants are being sued on behalf of hundreds of merchants over the multilateral interchange fees charged for accepting card payments.

Having initially declined to certify the cases, London’s Competition Appeal Tribunal has now given the green light for revised applications to proceed. The decision is the latest development in a long-running series of suits over the fees Visa and Mastercard charge merchants.

Commercial litigation law firm Harcus Parker is bringing the case on behalf of UK businesses in a case that could seek at least £7.5 billion in compensation.

Last month, the Payment System Regulator stepped back from imposing financial penalties on Visa and Mastercard scheme and processing fees, despite evidence that the firms are running an effective duopoly in the supply of services to merchants.

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