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Nokia 8.3 5G, Nokia 3.4 and Nokia 2.4 Smartphones Enters Market

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HMD Global, the home of Nokia phones,  has announced two new additions to its entry-level smartphone family, the Nokia 3.4 and Nokia 2.4, a new accessories range and HMD Connect Pro offering enterprises a secure and transparent global data roaming service.

The diverse range of launches further solidifies the company’s transformation into a holistic mobile device and service provider.  

Florian Seiche, Chief Executive Officer, HMD Global said: “Without doubt, this has been an eventful year for everyone, and our hearts go out to those that have been impacted by the circumstances of 2020. For us, it’s truly been a transformational year, and we’ve adapted to the changing times. I am extremely excited to broaden our value-add services for enterprise with the introduction of HMD Connect Pro, offering unprecedented levels of flexibility and security. The Nokia 3.4 and Nokia 2.4 are important new updates to our core value smartphone range. I am very proud to see the truly future-proof 5G experience of our Nokia 8.3 5G reaching the hands of consumers starting from today, and excited for our partnership with No Time To Die – proving a Nokia phone really is the only gadget you’ll ever need.”

Introducing the latest additions to the Nokia smartphone family

The new Nokia 2.4 comes with AI imaging, two days’ worth of battery life and a large HD+ screen. For those looking for more, the Nokia 3.4 offers an advanced triple camera with ultra-wide lens, a serious performance upgrade and more screen real estate thanks to the punch-hole screen. Holding true to always delivering maximum innovation at great value, the two new smartphones are entry-level marvels, offering great value experiences. With modern features and stunning design in a more accessible, Android-powered future-proof package, these phones are perfect for those seeking out affordable, long-lasting purchases.

Juho Sarvikas, Chief Product Officer and Vice President of North America, HMD Global:

“It’s no secret that consumers around the world have become more mindful about their spending and are opting for less expensive, more long-lasting products from brands they know and trust. It’s therefore more crucial than ever that our products stand the test of time – and our commitment to delivering reliable and trustworthy Nokia phones remains unswerving. That’s why we’re broadening our entry-level smartphone family with the new Nokia 3.4 and Nokia 2.4, offering reliable software and hardware that Nokia phone fans have come to know and love, fresh experiences and premium design that you can be proud of – at prices that are accessible. Always inspired by our Finnish roots, with these latest additions we’re introducing a fresh colour palette to the portfolio through new earthy tones with dazzling finishes, taking our design another step closer to home.”

Nokia 2.4

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The next generation Nokia 2 brings modern essentials like advanced AI imaging giving you dedicated Night mode and Portrait Editor that lets you art direct your world with its custom shapes and blurred backgrounds – even after you’ve taken your shot; a convenient fingerprint sensor and AI face unlock, offering effortless access and added security, in a durable design that’s not only built to look good but also to last. Watch, learn and create on the large 6.5” HD+ screen and, thanks to its two-day battery life1, you’re free to enjoy your favourite apps and games for longer. Plus, the Nokia 2.4 comes with our Android promise, giving you three years of monthly security updates and two years of OS updates, meaning it’s ready for Android 11 and 12.

Nokia 3.4

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The new Nokia 3.4 offers a serious performance upgrade thanks to the Qualcomm® Snapdragon™ 460 Mobile Platform giving you more power to get the best out of your phone. Take your creativity to the next level with a large 6.39” HD+ screen with a punch-hole front camera and a mighty triple rear camera with an ultra-wide lens and AI imaging. The Nokia 3.4 comes with Android 10 OS and the Nokia smartphone Android promise, receiving years of security and software upgrades. All of this powered by the signature two-day battery life and wrapped up in a premium timeless design that comes in three new vibrant, living colours, inspired by Nordic nature, delivering style with durability that’s true to its Finnish roots.

Nokia 8.3 5G goes on sale globally

Today also marks the global sales start of the highly anticipated Nokia 8.3 5G. Showcasing the commitment to security, speed and innovation by meeting the demands of the world’s toughest customers – MI6 agents – the Nokia 8.3 5G is the smartphone of choice by the newest 00 agent in the upcoming James Bond movie No Time To Die, premiering this November. Featuring a powerful PureView quad-camera with ZEISS optics giving you immersive movie-like shots with ZEISS Cinema effects and OZO audio, the Nokia 8.3 5G is the ideal smartphone for those who want to elevate their creativity. Designed to support multiple and evolving 5G network deployments, the Nokia 8.3 5G condenses more than 40 different RF components into a single module, making it not only a global device but also a future-proof smartphone which is ready for the next step in 5G. The Nokia 8.3 5G begins to go on sale globally from today starting at a global average price of 599 EUR. Additionally, all Nokia 8.3 5G owners will receive a free 6-month trial of Google One. Capture and edit on the go with faster upload speeds and an additional 100GB of online storage across Google Drive, Gmail, and Google Photos – an all-in-one membership that can be shared with up to five additional people.

Lashana Lynch, who plays 00 agent Nomi in No Time To Die, said: “The world we live in now means we all have the ultimate gadget in our pockets and it’s amazing what smartphones can do nowadays. It’s exciting to be unveiling this new smartphone to celebrate the release of No Time To Die in November, and the Nokia 8.3 5G is proof that Bond gadgets are always ahead of the game.”

Pricing and availability

Nokia 8.3 5G will be available in Nigeria from 1st October, 2020, at an average retail price of N232,000.

Coming in two storage/RAM options: 2GB/32GB and 3GB/64GB, the Nokia 2.4 will be available in Nigeria from 1st October, 2020 at N47,500 and N54,000, respectively. The pricing/availability for Nokia 3.4 will be confirmed at a later date.

Introducing a range of new accessories: inspired by nature, packaged to protect it

Also launching today is a range of new Nokia-branded audio accessories featuring the Nokia Earbuds Lite, and a brand-new Nokia Portable Wireless Speaker with integrated microphone – the first in the portfolio – and new protective cases. The new accessories are all wrapped up in sustainable packaging made from 100% recyclable paper, taking the company one step closer towards reducing the environmental impact of its business and products.

Alexander Lambeek, Global Head of Accessories, HMD Global:

“Our commitment to delivering premium experiences at accessible price points extends beyond phones. Today we’re bringing the same quality you would expect from a Nokia phone to our new range of accessories. We are proud to introduce an entire mobile open ecosystem of companion products bringing exceptional functionality in a familiar design that our fans know and love, all wrapped up in eco-friendly packaging. We always listen to what our customers are after and take feedback as key component in product development. The new accessory range has been no exception to this – people are exercising outdoors more than before, so we made sure to make our earbuds waterproof; they have also become more mindful of what they’re buying, in terms of both cost and sustainability, so we made sure to keep the prices accessible and packaged everything in 100% recyclable paper.“

Nokia Power Earbuds Lite

The new Nokia Power Earbuds Lite let you take your favourite songs with you wherever you go offering 35h of play time and comfortable design with intuitive touch control giving you easy navigation whether it’s taking calls or skipping tracks. The IPX7 certification will make them waterproof up to 1m for 30 minutes, meaning you can break a sweat in the gym or run in the rain worry-free, whilst the 6mm graphene speaker drivers give you clear-cut sound.

The original Nokia Power Earbuds are being refreshed with two new colours – Polar Night, inspired by the Nokia 8.3 5G, and a fresh new colour – Mint.

Nokia Portable Wireless Speaker

The Nokia Portable Wireless Speaker is designed to be truly portable and will give you up to 4h of play time, while the integrated microphone will make group calls on the go easier than ever. You can also pair two speakers for high quality stereo audio output. Just like all our audio devices, it comes with universal Bluetooth 5.0 compatibility, so you can connect to all your devices, whatever the brand.

Protection and support for your Nokia smartphone

The new accessory range also includes:

  • Nokia Clear Case – for your Nokia 2.4, Nokia 3.4 and Nokia 8.3 5G – offering increased impact protection and enhanced handling via easy-grip material whilst the seamless ultra-slim lightweight design allows you to showcase your phone’s beautiful design.
  • Nokia Entertainment Flip Cover for Nokia 3.4 with vegan leather delivers a functional solution for those who want more from their phone case – overall protection, screen cover, card storage and a foldable entertainment stand.

HMD Connect Pro: a secure and transparent global roaming SIM solution for enterprises

In a move that further diversifies the company’s services offering, HMD Global has announces HMD Connect Pro. Offering an easier way to stay connected across the globe, HMD Connect Pro offers an easier way for businesses to keep their smartphones and other devices connected across the globe in a secure and transparent way. The service offers centralised SIM management, giving total control and fraud prevention, with securely routed real-time usage information, live diagnostics and troubleshooting. With over 600 networks across 160 countries, HMD Connect Pro provides full flexibility, transparent and extremely competitive billing and a simple yet robust SIM management console at rates that match your usage needs regardless of how many countries your business operates in.

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Devices

ASUS Unveils Zenbook 14X OLED and Zenbook 17-Fold for Nigerian Market  

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Leading multinational computer and electronics company, ASUS, has said it will continue to defend its proud tradition of creating innovative technologies for everyone to enjoy, as it introduces to the market, ASUS Zenbook 14X OLED (UX3402) and Zenbook 17-Fold (UX9702) respectively. 

The country manager for ASUS English speaking Africa, Simplice Zaongo, who made this known during the maiden ASUS media gathering event held at Ikeja, Lagos, said that ASUS brand, its accomplishments and its latest technologies draws on the feedbacks from its consumers. 

He introduced the ASUS Zenbook 14X OLED (UX3402) and Zenbook 17-Fold (UX9702) to the media, saying the incredible journey with worldwide achievements of ASUS has earned a total of 57,156 awards from some of the world’s most prestigious international organizations and media groups. 

‘’Each award is a testament to our relentless quest to create solutions designed for the benefit of everyone,’’ Simplice said adding that besides being the number one consumer notebook brand in Asia-Pacific and East Europe, ASUS gaming notebooks account for the highest market share, 

Marketing manager, ASUS Nigeria, Adeola Odeleye, disclosed that “ASUS is driven by innovation and passionate about technology. We dream, dare, and strive to create an effortless and joyful digital life for everyone. We’re always in search of incredible ideas and experiences, and we aspire to deliver the incredible in everything we do.”

ASUS currently has three distributors in Nigeria namely Coscharis Technologies, Mitsumi Distribution and TD Africa. There are five service centres in Lagos, Abuja, Port Harcourt, and Enugu.

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Mobile Camera Trends 2022 Shared By Four Global Experts

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Leading industry research analysts along with global experts in the field of optical imaging technology have shed light on what the smartphone industry can expect in 2022 with respect to mobile cameras, during a webinar titled “Global Mobile Camera Trends 2022: Innovation Talk”.

Discussions focused on how camera systems are evolving, and how they have become critical for OEMs as consumers place increasing importance on image capture. Innovations such as the combination of quality image sensors and advanced software algorithms, light sensitivity, image and video stabilization, and continuous lossless zoom have been highlighted by these industry players as Mobile camera trends to continue in the coming year.

The webinar was organized by leading technology research firm Counterpoint, and included were guest speakers from TECNO, a global smartphone brand focusing on rapid-growth in emerging markets, Samsung Electronics, a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, and DXOMARK, an internationally renowned testing agency specializing in cameras, audio, displays, and batteries for consumer electronics.

Hosted by Counterpoint Research’s Peter Richardson, VP of Research, speakers Tarun Pathak, Hervé Macudzinski, Pan Xuebao, and Jimmy Hsu shared their insights on camera innovation, market trends, and the latest developments in imaging technology.

Tarun Pathak, research director for smartphones at Counterpoint, highlighted that burgeoning mid-end smartphones across both developed and emerging markets like Africa, Latin America and India will help form factors of quad-cameras and above to dominate. Mr. Pathak also sees “the combination of quality image sensors and advanced software algorithms allowing brands to deliver great imaging experiences across all smartphone price points.”

DXOMARK’s Hervé Macudzinski, Image Science Director and Product Owner of DXOMARK observed that smartphones today help bring DSLR capture quality and pro photographer’s skills into the hands of consumers. Further, he sees low-light imaging as a priority for devices in the highly competitive $400-$600 price bands – where significant improvements can be made.

Samsung Electronics’ VP and Head of R&D, Pan Xuebao, believes “We’re close to the point where smartphone brands can now deliver DSLR-grade photography in the hands of customers.” He mentioned Samsung’s Tetra and Nona technology is bringing great performance across both bright and low light conditions by providing a bigger canvas to capture more light, while allowing smaller pixels for higher definition. Speed is also prioritized, with ISOCELL bringing faster autofocus capabilities.”

Jimmy Hsu, Senior Product Manager of TECNO Image Technology, mentioned that demand for more diverse features and personalization could drive demand for ToF (time of flight) and DVS (dynamic vision sensor), which would help smartphone cameras rival and outperform specialized cameras. TECNO already focuses on personalization, with advances in dark complexion imaging aimed at users across key markets in Africa, India and other regions, with Hsu highlighting recent achievements and breakthroughs regarding light sensitivity, image and video stabilization, zoom and high-resolution – powered by technologies such as RGBW and G+P, Sensor Shift and telescopic lenses. He promised some of these new technologies are slated for TECNO’s new products in 2022. Hsu also emphasized that “TECNO always aims to provide an excellent photo and video experience through constant innovation and a deep understanding of consumers’ needs.”

Media representatives and industry players from Africa, Southeast Asia, Europe, and the US also participated in the webinar, sharing their questions with the speakers on topics that interest tech-savvy mobile users and photo enthusiasts globally.

The webinar highlighted future mobile camera imaging technology trends and set expectations of the application of these imaging technologies for global markets and consumers, paving the way for further long-term smartphone imaging developments.

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MEA Personal Computing Devices Market to Decline 8.3% in Q4

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The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations and tablets, is expected to suffer a year-on-year decline in shipments of 8.3% in shipments for the final quarter of 2021, according to industry analysis conducted by International Data Corporation (IDC).

The global technology research and consulting firm’s latest Quarterly PCD Tracker shows that a total of 5.6 million units will be shipped across the region in Q4 2021.

“The primary reason for the year-on-year decline is the strong performance seen in some key markets during the corresponding quarter of 2020,” says Fouad Charakla, IDC’s senior research manager for client devices in the Middle East, Turkey, and Africa. “The final quarter of last year saw a number of massive education deals and a spike in consumer device shipments, neither of which were repeated in Q4 2021.

 Additionally, the depreciation of the Turkish lira to historic lows against the U.S. dollar, making PCDs even more expensive for end users in the country, has caused a further slowdown of shipments into Turkey, which is one of the region’s major PCD markets.

“A supply shortage of integrated circuits has had a negative impact on PCD shipments for Q4 2021, and this shortage is expected to persist for at least three more quarters. With vendors prioritizing commercial shipments for better profitability, consumer shipments are expected to bear the brunt of this supply shortage. From a product category perspective, desktop and notebook shipments combined will record a gentle year-on-year increase for Q4 2021, while tablet shipments will decline dramatically.”

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