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Global Esports Federation, ITU Partner On Branding Growth

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…eSports generate $1bn yearly revenue   

BY LINDA JACOBS, Lagos, Nigeria

The Global Esports Federation (GEF) and the International Telecommunications Union (ITU) are set to partner on the multibillion dollar eSports industry to attract global brands from the telecom industry.

Esports have come to enjoy an audience of over 450 million people, with revenues exceeding US$1 billion per year and growing at an annual rate well over 20 per cent.

To cement the partnership, the Global Esports Federation (GEF) has become a member of ITU’s standardization arm (ITU-T) and will launch a global dialogue on the new partnerships emerging in support of the fast-growing competitive esports industry.

The dialogue aims to create the conditions necessary to establish international standards and guidelines for the esports ecosystem. The meteoric rise in esports’ popularity compels exciting visions of the future of sport, health and entertainment.

 The Global Dialogue on Esports will launch on 24 June 2020 with the first of a new series of webinars under the banner of the AI for Good Global Summit.
The series will explore the business and social dynamics underlying esports and the partnerships supporting its explosive growth.

It will showcase innovations in fields such as Artificial Intelligence; Virtual, Augmented and Mixed Reality; IMT-2020/5G; and the Internet of Things. It will also discuss actions required to support esports competitors and fans in enjoying these sports actively and sustainably.

ITU Secretary-General Houlin Zhao said, “All industries are innovating with ICTs, but ICTs have enabled the emergence of an entirely new industry in esports. By joining ITU, the Global Esports Federation has signalled the intent of the esports industry to build its future on the reliability offered by international standards, in concert with the diverse ITU membership.”

GEF President Chris Chan said, “We are honored to embark on this strategic partnership with the ITU in advancing the United Nations Sustainable Development Goals and further strengthening the GEF’s mission of convening the world’s esports ecosystem.

“This partnership allows us to develop a pathway together to foster more international collaboration between our respective communities. The future of esports continues to be bright, and we look forward to developing great collaborations with the ICT industry, elevating esports based on the traditions and values of sport and the principle of harnessing technology for good.”

Chaesub Lee, Director of the ITU Telecommunication Standardization Bureau said, “Our world is highly diverse, but sport has extraordinary power to unite us. Just as each team player makes a unique contribution to their team, the inclusive dialogue led by ITU and GEF will help new partners to build a common understanding of how they could each play to their strengths to make complementary contributions to the growth of the esports ecosystem.”

Esports have the potential to form a leading example of ‘Tech for Good’, with innovations in the field demonstrating considerable promise to support health and wellbeing, gender equality, education and persons with disabilities.

The COVID-19 pandemic has underlined the importance of connectivity and inclusivity to the economy and society, providing a powerful reminder of the importance of ICTs to the pursuit of the United Nations Sustainable Development Goals

As an ITU member, GEF will influence the development of ITU standards for multimedia and the quality of gaming experience, work led by ITU-T Study Group 16 (Multimedia) and ITU-T Study Group 12 (Performance, quality of service and quality of experience).
GEF has also highlighted its intention to propose new ITU standardization studies addressing the relationship between esports and ICT advances in fields such as AI, Big Data, 5G and IoT.

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Technology

WATRA Advocates E-Governance and Technology to Boost Jobs for Youths In Nigeria, W/Africa

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WEST Africa Telecommunications Regulators Assembly (WATRA) has advocated greater adoption of e-Governance and concerted effort to expand the digital economy in Nigeria and other countries of West Africa. 

The executive secretary of WATRA, Aliyu Yusuf Aboki stated that this will boost investment and create quality jobs for young people in Nigeria and West Africa. He stated that despite the comparatively low rate of literacy in West Africa, there is a very wide scope for digitizing government services. 

He said he sees the enormous opportunity for e-governance as he travels across the 15 ECOWAS states. He explained that governments at all levels could increase their taxes dramatically by digitizing the identities of taxpayers and tax collection processes. He also emphasized that there is a great opportunity to expand access to education and healthcare through digital tools. 

 WATRA is a regional organisation that has the mandate to promote the adoption and harmonization of regulations that stimulate investment in telecommunications and increase affordable access for citizens.

 The WATRA boss cited the example of India where over 1 billion citizens, including the poorest citizens, could easily receive or make payments using their telephones through a government-supported platform, the Unified Payments Interface (UPI).

 Other government-backed digital schemes in the country enable municipal governments to manage healthcare online and citizens to store and readily access government documents such as tax returns on their phones. 

Aliyu pointed out that the digitalization of government services has transformed the lives of the 273 million Indians who are classified as living in poverty. While noting progress in the adoption of ICT to deliver and manage government services in West Africa, the WATRA boss emphasized the need to scale up existing schemes in the sub-region. 

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Africa Region

Africa’s Smartphone Market Declines 3.4% In Q1

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Africa’s smartphone market declined 3.4 per cent quarter on quarter (QoQ) in Q1 2023 to total 17 million units, the lowest level of shipments since the start of the COVID-19 pandemic in Q1 2020.  That’s according to the latest figures announced by International Data Corporation (IDC), with the firm’s newly released Worldwide Quarterly Mobile Phone Tracker showing that rising inflation and local currency depreciations against the U.S. dollar have negatively impacted demand for smartphones across the continent.

Shipments of feature phones across Africa also declined in Q1 2023, although not to the same extent as smartphones. Feature phones remain relatively affordable and are still the preferred secondary device option for many consumers.

“Africa’s smartphone declined throughout 2022 amid weak consumer demand, and this has been exacerbated by rising inflation and higher device prices,” says George Mbuthia, a senior research analyst at IDC. “The average selling price (ASP) for smartphones grew QoQ due to high import costs and the fact that many vendors’ flagship devices are now equipped with 5G and have therefore moved up in price to the premium segment.”

Africa’s top 3 smartphone markets recorded a mixed performance in Q1 2023. South Africa and Nigeria both saw shipments decline QoQ, while the Egyptian market registered growth. South Africa was impacted by seasonality issues and weak demand, meaning vendors were unable to bring in new units while they continued to clear the channel. Egypt remains below its potential, but local assembly is picking up in the country and the government has now dropped its “letters of credit” requirement for vendors, both of which have helped the market to recover from its low base.

Transsion (Tecno, Itel, and Infinix) accounted for the largest share for smartphone shipments across Africa in Q1 2023, despite experiencing a decline in units. Samsung placed second, while Xiaomi came in third.

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Africa Region

M-KOPA raises $250m to scale high-impact consumer fintech across Africa

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M-KOPA, a leading fintech platform, today announced it successfully closed over $250m in new debt and equity funding to expand its financial services offering to underbanked consumers across Sub-Saharan Africa. This marks one of the largest combined debt and equity raises in the African tech sector, enabling M-KOPA to continue its rapid growth.

Over $200m in sustainability-linked debt financing was led and arranged by Standard Bank Group, Africa’s largest bank and long-term strategic partner to M-KOPA. Other participating lenders include The International Finance Corporation (IFC), funds managed by Lion’s Head Global Partners, FMO: Dutch Entrepreneurial Development Bank, British International Investment, Mirova SunFunder and Nithio. A further $55m in equity investment was backed by existing strategic investor Sumitomo Corporation, which is contributing $36.5m to the total raise and will engage closely with M-KOPA on new growth markets and products. Blue Haven Initiative, Lightrock, Broadscale Group and Latitude, the sister fund to Local Globe, also participated in the transaction.

M-KOPA’s fintech platform combines the power of digital micropayments with the Internet-of-Things (IoT) to provide customers with access to productive assets. In markets where individuals have limited pre-existing financial identities and conventional collateral, M-KOPA’s flexible credit model allows individuals to pay a small deposit and get instant access to everyday essentials, including smartphones, electric motorcycles and solar power systems, and then graduate to digital financial services such as loans and health insurance. M-KOPA’s solution embeds credit into the product through a smart digital connection, giving customers ownership instantly, which they can pay off through micro-instalments over time. The company has sold over 3 million of these products through a unique direct sales model that includes more than 10,000 agents. M-KOPA’s operations started in East Africa and successfully expanded to Nigeria in 2021 and, more recently, Ghana. From 2020 to 2022, M-KOPA recorded a compound annual growth rate of 85% in new customer acquisition, and was recently recognised as one of Africa’s Fastest-Growing Top 100 companies by the Financial Times for two consecutive years, in 2022 and 2023.

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