MTN Group has been named the number one private sector brand by Brand Africa’s Survey, due to its contribution in the fight against the COVID-19 pandemic in Africa.
Africa’s Best Brands 2021 survey which was published on Tuesday, covers 28 countries and represents 80 per cent of the continent’s population as well as 80 per cent of its GDP.
This year, Brand Africa’s survey added the category and MTN was named the number one private sector brand followed by the World Health Organisation in the overall rankings.
In a press statement made available to LEADERSHIP, the MTN Group President and CEO, Ralph Mupita said, “During COVID-19, the Group worked to keep people connected and informed. In a unique public/private partnership in early 2021, MTN donated $25 million to the African Union’s Vaccination programme to secure COVID-19 vaccines for the continent’s health workers.”
The Group also worked with the host nations to support the Africa COVID Communications and Information Platform and launched the #WearForMe mask campaign to encourage people everywhere to protect each other, Mupita added.
MTN Group also bagged the ‘Most Admired African Brand’ in the Brand Africa 100. For the 10th year running, MTN was named the most valuable and strongest South African brand by Brand Finance, which gave the Group a brand value of R44.8 billion in its South Africa 50 2021.
Mupita said, MTN’s work to achieve the best brand in its markets is part of ensuring that the company offer the leading customer experience, adding that 15 of the Group’s 21 operations boasted their market’s highest net promoter scores.
“I would like to thank every one of our 278 million subscribers for trusting us to deliver the communication and digital services they need. We take seriously your customer experience and strive every day to live our core belief that everyone deserves the benefits of a modern connected life. I would also like to acknowledge MTN’s 19,300 people who work tirelessly to further digital and financial inclusion across our markets,” the CEO added.