Connect with us

Product News

HUAWEI Mobile Services Launches Proprietary Ad Exchange

Published

on

, SiliconNigeria

Huawei Mobile Services (HMS) has announced the expansion of their advertising business into overseas markets including the MEA (Middle East, Africa, and Pakistan) region.

HUAWEI Ads is a supply-side and demand-side, real-time advertising marketplace through which media companies transact ad impressions with accountability, using programmatic technology, and includes a monetization tool for app publishers. The beta version of the service is currently available for advertisers, media buying agencies and app publishers. 

Now, advertisers can reach an untapped pool of users. These include users of Huawei devices, third-party apps, and Huawei apps such as HUAWEI AppGallery, HUAWEI Browser, HUAWEI Assistant, HUAWEI Music, HUAWEI Video, HUAWEI Themes, and Petal Search. This empowers both publishers and advertisers to have exclusive access to a larger market share that has never been tapped into before, and market their products and services while complying with relevant privacy regulations.    

The tool also enables publishers to achieve higher fill-rates and eCPM (effective cost per thousand impressions), with the potential to increase revenue through yield management based on their ad stack strategy. Complementing this feature, the self-serve demand-side platform (DSP) uses programmatic technology to empower agencies with a powerful tool for their clients’ marketing campaigns.

Clients with access to the beta version are currently running ad campaigns across the exclusive inventory of HMS by integrating HMS Ads kits via HUAWEI AppGallery, which is Huawei’s official application store. Through this advertising platform, customers can efficiently carry out brand awareness campaigns, maximize user reach, user growth, and reach other marketing goals. HMS is working with select partners to ensure clients maximize their ROI with consistent support from their ads team, whilst ensuring that the Adtech experience is seamless and robust.

Advertisers and advertising agencies that join HUAWEI Ads can partake in an exceptional partner program, where they can maximise their returns by leveraging notable features such as unique incentives, performance tracking, and detailed metrics like client retention and more. They can also seize the opportunity to showcase their outstanding performance as a HUAWEI Ads Premium Partner.

Adam Xiao, managing director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group, said: “Advertisers are focused on how to better promote their own brands by harnessing the potential of programmatic technology, which enables them to be more visible as they target their preferred audiences and customers more effectively. The publisher’s goal is to increase revenueby having a tool that can maximize yield through robust bidding mechanisms, ultimately allowing for better monetization of their inventory and higher returns on advertising spend (ROAS).”

“Our clients across both domains are looking for a one-stop-shop tool to support them in achieving their strategic goals and, at HMS, we are doing just that. We have built our own ad exchange to facilitate both sides, powered by continuous innovation and tech capabilities in AI [Artificial Intelligence] and ML [Machine Learning]”, Xiao added.

Though the platform provides the opportunity to service this large user base with cutting-edge technology, this will only grow over time. HMS is working towards implementing its omnichannel approach – the Huawei 1+8+N strategy – across its wider ecosystem, which, alongside its core phone user base, includes users of smart TVs, tablets, PCs, and the wider IoT (Internet of Things).

Continue Reading
Advertisement Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Product News

Konga Partners Samsung to Offer Shoppers Free Delivery & Installation on Electronics Products

This development is bound to add an extra kick and special flavour to the Samsung Brand Day, an exclusive one-day sale of Samsung products on the Konga website scheduled for Tuesday, June 13, 2023.

Published

on

, SiliconNigeria

Konga, Nigeria’s leading composite giant has partnered with Samsung, a multinational manufacturing conglomerate to offer shoppers free delivery and installation as well as free installation kits when they purchase any of the Samsung Consumer Electronics products on Konga.

This exciting offer is part of activities for the month-long Konga Mid-year Shopping Festival, a hugely popular annual sales fiesta, which kicked off on the 30th of May and ends on 30th of June, 2023.

Through this incentive, shoppers on the Konga platform can now have their Samsung Electronics products delivered at no cost, in addition to having certified technicians handle the installation at their residence free of charge. This offer covers items such as Samsung TVs UHD 65′ & above and QLED 55′ & above; all Samsung Air Conditioners; Samsung Washing Machines Front Loaders 6kg & above and Samsung Refrigerators Double Door (300Ltrs & above), Side by Side, French Doors and Be-Spoke. Furthermore, customers will receive free installation kits for Samsung TVs and Residential Air Conditioners as part of this offer.

Also adding to the excitement is the option of same day delivery for all ordered items through KongaNow, an unprecedented initiative pioneered by Konga in May 2013. KongaNow addresses the twin problems of fake products and delayed deliveries by ensuring that verified products are delivered to shoppers within one to six hours, provided orders are placed before 2pm. Any item labelled KongaNow on the Konga website is entitled to same day delivery in Lagos and Abuja. Shoppers in other cities will also enjoy fast-tracked delivery, although with slight delays owing to logistics reasons.

This development is bound to add an extra kick and special flavour to the Samsung Brand Day, an exclusive one-day sale of Samsung products on the Konga website scheduled for Tuesday, June 13, 2023.  For the Samsung Brand Day, shoppers are set to enjoy special pricing and discounted deals on various Samsung products cutting across its Mobile Phone range and accessories as well as Consumer Electronics such as TV sets, AirConditioners, Refrigerators and Washing Machines, among others. The exclusive Samsung Day sale will kick off in the dawn hours of Tuesday, June 13 on the website – www.konga.com, with early bird shoppers expected to take advantage of the limited quantities on offer.

The 2023 edition of the Konga Mid-Year Shopping Festival, launched last year by the e-Commerce giant, has continued to attract huge interest and excitement among bargain-hungry shoppers, with Konga offering best prices and special deals for genuine products from a wide range of leading manufacturers across categories, enabling shoppers save big on their purchases.

Continue Reading

Product News

Samsung Launches New Galaxy A24 LTE In Nigeria

Published

on

, SiliconNigeria

Samsung Electronics Nigeria said the newest edition of the popular Galaxy A series will give telephone users more options to stay connected and enjoy a remarkable mobile experience.

The electronics giant said the new Galaxy A24 LTE comes packed with amazing features and a clear mission to redefine awesome through a brilliant display, a brand-new design and a camera that shoots sharp and steady.

It said the device comes with a large storage capacity that allows you to safely keep your important documents, music, apps, downloads and collection of all your life’s special moments captured in pictures and video.

The Galaxy A24 LTE boasts the latest software in Samsung’s One UI 5.1, built-in memory of 4 or 6GB of memory and 128GB storage that is expandable by up to 1TB with MicroSD1.

According to the company, the device comes with Galaxy’s signature design language that is inspired by Samsung’s flagship line. From the back of the phone, the improved design sports a glossy finish and prism pattern back cover with a refined and polished camera deck.

The optimized ratio between the corner and the camera modules gives the phone a sophisticated look while the no camera housing is straight out of the apex Galaxy S series design playbook.

The phone’s sleek and premium design is complemented by its exquisite flat body pattern. Moreover, you can stand out with one of the phone’s three beautiful colors that include black, silver and light green.

Continue Reading

Emerging Technologies

TD Africa Expands Access To Ring Home Security Solutions in Nigeria

Published

on

, SiliconNigeria

TD Africa, Sub-Saharan Africa’s leading distributor of tech and lifestyle products, has announced an agreement to distribute select Ring devices in Nigeria.

The agreements revealed at meeting with its resellers on Thursday night in Lagos, TD Africa stated that it will leverage its growing network of channel partners and key resellers in extending the reach of Ring’s cutting-edge solutions to millions of potential users across Nigeria.

By offering Ring devices for the first time in Nigeria, TD Africa and Ring can deliver home security solutions that are accessible and effective. Ring provides reliable, easy-to-install DIY home security products that offer customers peace of mind as they protect their homes.

While using devices like the Ring Video Doorbell (2nd generation), homeowners can see, hear and speak to anyone at their front door, from their compatible phone or tablet – even in the dark.

Ring devices provide an extra layer of security, through a variety of features. With Ring Video Doorbells and Security Cameras, users benefit from Motion Detection, Two-Way Talk, Night Vision, and more, all controllable via the Ring app. Plus, Ring has put features in place across all its devices to ensure privacy, security, and user control remain front and centre. Features vary based on the device and may be subject to a Ring Protect subscription.

The coordinating managing director, TD Africa, Mrs. Chioma Chimere disclosed that, “We are delighted to add Ring to a growing list of globally recognised brands we represent in Nigeria. Through this collaboration, we are confident of bringing the Ring range of intelligent home security solutions to the homes of many Nigerians through our nationwide network of channel partners.

 Also speaking vice president– Emerging Markets, Ring, Mohammad Meraj Hoda said, “At Ring, our mission is to make neighbourhoods safer. We reimagined home security with products like Ring Video Doorbell, Floodlight Cam Wired Pro, and Stick Up Cams.

“Now, we’re excited to work with TD Africa to expand our product availability in Nigeria. We look forward to working together to bring our products to residents and continue to provide peace of mind to more customers around the world,” said.

Ring devices, including video doorbells, indoor and outdoor security cameras and a range of accessories, including solar panels, will be available from April 2023 in stores, shopping centres, malls, tech-focused markets and other retail locations in major cities across Nigeria. Customers can also expect in-store events and online specials to introduce this new product offering.

Continue Reading

Popular News